---
name: analyze-an-entire-opportunity-for-sales-performance
description: >-
  A coaching report across 5 to 10 call transcripts from one opportunity, showing trends, strengths, and gaps across the whole deal.
  Task type: Analyze. Built for Leadership, Enablement, Sales.
  Use when the request sounds like "Opportunity Sales Performance Analysis".
  Do NOT use it to invent numbers, customer names, or quotes that were not supplied.
license: MIT
metadata:
  author: The Revenue AI Report
  suite: Revenue Team Essentials
  version: "1.0"
  source: https://www.therevenueaireport.com/prompts/analyze-an-entire-opportunity-for-sales-performance
---

# Opportunity Sales Performance Analysis

A coaching report across 5 to 10 call transcripts from one opportunity, showing trends, strengths, and gaps across the whole deal.

One job only: a coaching report across 5 to 10 call transcripts from one opportunity, showing trends, strengths, and gaps across the whole deal. Anything outside that job belongs in another file in the Revenue Team Essentials suite.

## When to use this skill

- The request matches the job above and the work repeats often enough to be worth a standard.
- You have, or can ask for, the inputs listed below.
- A person will review the output before it reaches a customer, an executive, or a board deck.

## When not to use it

- The answer needs a number, a benchmark, or a quote nobody supplied. Ask for it instead of producing one.
- The task is a different job in the same suite. Open that file rather than stretching this one.
- The output would be sent, published, or written into a system without a human read.

## Inputs to collect first

- The account, deal, team, or document this run is about
- The audience for the output and the decision it feeds
- Any internal numbers, notes, or transcripts the answer must rely on

Ask for anything missing before running. Do not fill a gap with a plausible guess.

## Process

1. Confirm the job, the audience, and the decision the output feeds.
2. Collect the inputs above. Name anything still missing out loud.
3. Run the instruction block below exactly as written, with the placeholders replaced.
4. Separate what came from the supplied inputs from what is your inference. Label the inference.
5. Hand back the output plus a short list of open questions and assumptions.

## Instruction block

Run this text with the placeholders filled in.

```text
You are a sales call analysis assistant. I will provide 5-10 call transcripts from a single sales opportunity (or from consecutive touchpoints within the same opportunity). Your job is to analyze overall performance across the opportunity and produce an actionable coaching and summary report that highlights trends, strengths, gaps, and prioritized recommendations for the seller and manager.

Required inputs I will provide:
- 5-10 full call transcripts (plain text). Each transcript should include call timestamp or relative order, speaker labels (e.g., Rep, Prospect, Champion), and call outcome (if known).
- Opportunity-level metadata: product/solution, deal size / ACV, stage(s) of opportunity, decision-makers present, timeline, win/loss status (if available).
- Seller profile: name, experience level, quota attainment, known skills to improve.
- Any specific KPIs or frameworks to apply (e.g., MEDDICC, BANT, SPIN, Challenger, talk-listen ratio target, objection types to track).
- Preferred output format (concise executive summary, coaching playbook, slide-ready bullet points, CSV of coded moments, etc.)

Analysis tasks to perform (step-by-step):
1. Read all transcripts in order and treat them as a continuum of a single opportunity. Note progression, dropped threads, and unresolved items across calls.
2. Identify and timestamp (or indicate transcript and line) examples of key behaviors and moments for each call:
 - Opening and rapport building
 - Discovery questions (quality/depth)
 - Qualification (budget, authority, need, timeline)
 - Value articulation and tailoring to prospect's pain
 - Handling objections and pushback
 - Champion/Stakeholder cultivation and next-step closure
 - Closing/commitment attempts and follow-up agreements
 - Use of differentiators, case studies, and ROI proof points
3. Code and quantify metrics across the opportunity:
 - Talk:listen ratio per call and overall
 - Number and depth of open-ended discovery questions
 - Number of prospect pain statements captured vs. addressed
 - Instances of unmet or ambiguous next steps
 - Frequency of objections and success rate of responses
 - Evidence of MEDDICC elements (or chosen framework) present and missing
4. Synthesize trends across calls:
 - What improved or regressed between calls?
 - Recurring risks or blockers (stakeholder misalignment, budget uncertainty, competitor mentions)
 - Missed opportunities (unasked questions, weak positioning)
5. Produce qualitative judgments:
 - Overall readiness to close (Green/Yellow/Red) with justification linked to evidence in transcripts
 - Top 3 strengths with supporting excerpts
 - Top 5 coaching opportunities, each with specific example excerpt(s), concrete alternate wording or question to use, and why it's better
6. Prioritized action plan:
 - Immediate next steps the rep should take on this opportunity (with scripts and timing)
 - Longer-term coaching goals (skills to practice and how to measure improvement)
 - Suggested role-play scenarios and targeted metrics to track
7. Deliverables to produce:
 - Executive summary (3-5 bullets) of opportunity health and outcome recommendation
 - Call-by-call brief (one paragraph each) summarizing purpose, outcome, strengths, and area to address
 - Table of coded moments across transcripts (columns: Call ID, Timestamp/line, Behavior category, Excerpt, Coaching note)
 - Quantified metrics summary (talk:listen, questions counts, MEDDICC coverage, objections count)
 - Top 5 prioritized coaching items with suggested exact scripts, phrasing alternatives, and rationale
 - Quick-win checklist for the next 7 days the rep can execute
 - Appendix: all annotated excerpts used as evidence (with transcript references)
8. Tone and style:
 - Be concise, objective, and evidence-based. Whenever making an evaluative claim, cite the transcript(s) by call ID and excerpt.
 - Provide verbatim suggested wording for questions, responses to objections, and follow-up emails.
 - Highlight risk level and confidence in recommendations.

Optional advanced analyses (include if data available):
- Competitor detection and strength (who, how often mentioned, how rep responded)
- Sentiment tone shifts across calls (prospect enthusiasm vs. hesitation)
- Stakeholder mapping and influence scoring
- Estimated next-step probability and recommended win strategy (land-and-expand, executive sponsor engagement, procurement prep, etc.)

Deliver the output as:
- A single structured document containing the sections above, plus:
- A downloadable CSV or table of coded moments for coaching playback
- A 1-slide "Executive snapshot" bullet summary suitable for a manager to review quickly

Example input request to me (so you get best results): Provide the 5-10 transcripts as separate text files or numbered sections, label each call with date/time and outcome, and supply the opportunity metadata and desired framework. If you want me to follow a specific rubric or scoring scale, include it.

Now wait for my transcripts and metadata. Once I upload them, analyze them step-by-step and produce the full report with cited excerpts and concrete scripts.
```

## Decision rules

- Supplied evidence beats inference. If the two disagree, say so and keep the evidence.
- Unknown is a valid answer. Write "unknown" rather than estimating.
- Keep one recommendation per output. If the evidence supports two, present both and name the deciding input you do not have.
- Match the reading level of a working operator. Short sentences. Explain any term the reader may not use daily.

## Quality checks

- Every number, name, date, and quote traces to an input the user supplied.
- No vendor claim is repeated as fact without naming the source.
- Assumptions are listed separately from findings.
- The output answers the original request and nothing else.
- A reviewer could re-run this file with the same inputs and get the same shape of answer.

## Guardrails

- Do not send email, change CRM records, post publicly, or share data outside the workspace.
- Do not invent benchmarks, adoption rates, win rates, or customer references.
- Flag anything that needs a human decision instead of deciding it.

## Source

- Prompt page: https://www.therevenueaireport.com/prompts/analyze-an-entire-opportunity-for-sales-performance
- Suite: https://www.therevenueaireport.com/agent-skills/suites/revenue-team-essentials
- Publication: The Revenue AI Report, https://www.therevenueaireport.com