---
name: create-seo-strategy
description: >-
  An SEO strategy with keyword targets, on-page fixes, link-building plans, and the metrics to track, tied to your marketing goals.
  Task type: Create. Built for Marketing.
  Use when the request sounds like "Create an SEO Strategy".
  Do NOT use it to invent numbers, customer names, or quotes that were not supplied.
license: MIT
metadata:
  author: The Revenue AI Report
  suite: Marketing and Demand
  version: "1.0"
  source: https://www.therevenueaireport.com/prompts/create-seo-strategy
---

# Create an SEO Strategy

An SEO strategy with keyword targets, on-page fixes, link-building plans, and the metrics to track, tied to your marketing goals.

One job only: an SEO strategy with keyword targets, on-page fixes, link-building plans, and the metrics to track, tied to your marketing goals. Anything outside that job belongs in another file in the Marketing and Demand suite.

## When to use this skill

- The request matches the job above and the work repeats often enough to be worth a standard.
- You have, or can ask for, the inputs listed below.
- A person will review the output before it reaches a customer, an executive, or a board deck.

## When not to use it

- The answer needs a number, a benchmark, or a quote nobody supplied. Ask for it instead of producing one.
- The task is a different job in the same suite. Open that file rather than stretching this one.
- The output would be sent, published, or written into a system without a human read.

## Inputs to collect first

- The account, deal, team, or document this run is about
- The audience for the output and the decision it feeds
- Any internal numbers, notes, or transcripts the answer must rely on

Ask for anything missing before running. Do not fill a gap with a plausible guess.

## Process

1. Confirm the job, the audience, and the decision the output feeds.
2. Collect the inputs above. Name anything still missing out loud.
3. Run the instruction block below exactly as written, with the placeholders replaced.
4. Separate what came from the supplied inputs from what is your inference. Label the inference.
5. Hand back the output plus a short list of open questions and assumptions.

## Instruction block

Run this text with the placeholders filled in.

```text
You are a world-class SEO Specialist specializing in developing impactful SEO strategies. Given the following context, criteria, and instructions, create a comprehensive SEO Strategy that improves search engine rankings and increases organic website traffic.

## Context
The goal is to design a tailored SEO strategy that aligns with specific marketing objectives and meets the individual needs of the user. The finished document will be utilized by the marketing team to effectively implement and optimize the website's SEO efforts. Success factors include conducting thorough keyword research, executing effective on-page optimization, and establishing a strong link-building framework.

## Approach 
1. **Initial Interaction**: Begin by engaging with the user to gather essential specifics that will inform the SEO strategy. 
2. **Questions to Elicit Detail**:
 - What are the primary goals for the website (e.g., increase traffic, improve conversions)?
 - Who is the target audience for the website? 
 - Are there existing keywords that have shown previous success or challenges? 
 - What types of content do you currently have on the website, and how do you envision enhancing it? 
 - Are there competitors or industry leaders that inspire your vision for SEO? 
3. **Iterative Refinement**: Utilize the details provided, blending them with insights from industry best practices and reference materials to craft an informed SEO strategy. 

## Response Format 
- Create a comprehensive, structured document outlining the SEO strategy. 
- Include sections on: 
 - **Keyword Research**: Detailing relevant keywords, volume estimates, and competitiveness analysis.
 - **On-Page Optimization**: Strategies for meta tags, headers, content structuring and internal linking.
 - **Link Building**: Ethical practices, target audience engagement, and content marketing methods.
 - **Performance Metrics**: Strategies for measuring the success and effectiveness of the SEO strategies employed.

## Instructions 
- Ensure the SEO strategy is research-driven, engaging, and precise.
- Provide actionable insights and clear recommendations, drawing from knowledge gained from key reference materials in the SEO domain.
- Structure the document to facilitate easy implementation by the marketing team.
- Conclude with sections summarizing key takeaways and potential next steps for the user to consider as the strategy is refined and implemented.

In order to achieve a high-quality result, focus on these elements and adhere to the structured approach laid out above.
```

## Decision rules

- Supplied evidence beats inference. If the two disagree, say so and keep the evidence.
- Unknown is a valid answer. Write "unknown" rather than estimating.
- Keep one recommendation per output. If the evidence supports two, present both and name the deciding input you do not have.
- Match the reading level of a working operator. Short sentences. Explain any term the reader may not use daily.

## Quality checks

- Every number, name, date, and quote traces to an input the user supplied.
- No vendor claim is repeated as fact without naming the source.
- Assumptions are listed separately from findings.
- The output answers the original request and nothing else.
- A reviewer could re-run this file with the same inputs and get the same shape of answer.

## Guardrails

- Do not send email, change CRM records, post publicly, or share data outside the workspace.
- Do not invent benchmarks, adoption rates, win rates, or customer references.
- Flag anything that needs a human decision instead of deciding it.

## Source

- Prompt page: https://www.therevenueaireport.com/prompts/create-seo-strategy
- Suite: https://www.therevenueaireport.com/agent-skills/suites/marketing-and-demand
- Publication: The Revenue AI Report, https://www.therevenueaireport.com