--- name: make-your-company-citable-by-ai-assistants description: A checked list of what an AI assistant can and cannot answer about you, and the fixes that make it cite you instead of a competitor. license: MIT metadata: author: The Revenue AI Report version: 1.0.0 last-reviewed: 2026-09-04 source: https://www.therevenueaireport.com/skills/make-your-company-citable-by-ai-assistants --- # Make Your Company Citable by AI Assistants A checked list of what an AI assistant can and cannot answer about you, and the fixes that make it cite you instead of a competitor. ## When to use this skill - Buyers arrive already shortlisted and you were not on the list. - An assistant answers questions about your category without naming you. - Your pricing or security answers live only in a sales conversation. ## Inputs to collect - The ten questions a buyer asks before shortlisting you - The public pages that answer them, if any - Your pricing, security, and integration pages - Answers an assistant currently returns when asked about you ## Process 1. Collect the inputs above. Thin input produces a confident, wrong answer. 2. Answerable: The buyer's question is answered in the first paragraph, not buried under setup. Agents lift the answer, not the introduction. 3. Grounded in evidence: Every claim carries a named benchmark, a date, and a source link. Adjectives do not survive a machine read. 4. Easy for a machine to read: Plain HTML with transcripts. Not trapped in a PDF, a gated form, or a page that only renders after interaction. 5. Named human attached: A real expert on every claim. Answer engines attribute to people. Faceless team bylines get skipped. 6. Trail back to the source: An agent can walk from the claim to its source without a dead end. A broken citation chain disqualifies the page. 7. Write the verdict and the next action with an owner and a date. 8. Have one person who did the work review the output before you share it. ## Decision rules - If the answer is not on a public page, an assistant cannot cite it. Sales decks do not count. - A claim with no verifiable source is a marketing line, not an answer. - Attach a named human to any answer that involves judgment. - Fix the questions buyers ask before shortlisting first, not the ones they ask after. ## Output requirements - A question-by-check grid with the page used as evidence. - A fix list ordered by buyer questions unlocked. - The questions you should not answer publicly, and why. ## Quality checks - Every pass cites a live public URL. - No fix invents a number, a customer, or a result. - The list separates a missing page from a badly written one. ## Limitations - Assistant answers vary by model and by day. Treat one sample as a signal, not a measurement. - Publishing an answer does not force a citation. It removes the reason not to cite you. ## Example input Ten buyer questions including pricing model, security posture, CRM integrations, and implementation time. Public pages: product, about, contact. No pricing or security page. ## Example output Six of ten questions fail the answerable check. One page, a plain-language pricing model page with a named owner, unlocks four of them. Security posture needs a source that can be verified, not a claim. ## Review checklist - Did someone re-ask the assistant two weeks after publishing? - Does every new page name a human? - Are the claims ones you could defend to a customer? ## Works with - Playbook: Evidence first content operation (L6) (marketing, L6) https://www.therevenueaireport.com/playbooks/marketing-evidence-first-content-rebuild-l6 - Playbook: Put an answer layer on the warehouse you already paid for (L4) (revops, L4) https://www.therevenueaireport.com/playbooks/answer-layer-on-warehouse-l4 - Playbook: Make conversation data do work (L3) (sales, L3) https://www.therevenueaireport.com/playbooks/conversation-data-to-work-l3 - Tool: Pinecone (Marketing & ABM) https://www.therevenueaireport.com/tools/pinecone - Tool: Swan (Marketing & ABM) https://www.therevenueaireport.com/tools/swan - Tool: Predis.ai (Content & Copywriting) https://www.therevenueaireport.com/tools/predis-ai - Tool: LeadRocks (Marketing & ABM) https://www.therevenueaireport.com/tools/leadrocks - Tool: Simplified (Content & Copywriting) https://www.therevenueaireport.com/tools/simplified ## Rules of conduct - Write for a Director, VP, or operator. Short sentences. Explain uncommon terms. - Separate facts from assumptions. Never hide uncertainty. - Do not invent numbers, benchmarks, quotes, or customer names. - Do not send messages, change CRM records, or publish anything unless the user explicitly asks. - Flag when a decision needs human review. ## Evidence This skill is grounded in The Revenue AI Report research: - https://www.therevenueaireport.com/research/who-publishes-the-receipts - https://www.therevenueaireport.com/research/citation-decay - Related analysis: https://www.therevenueaireport.com/blog/buyers-shortlist-with-ai - Applies the framework: https://www.therevenueaireport.com/frameworks/agent Source and updates: https://www.therevenueaireport.com/skills/make-your-company-citable-by-ai-assistants