The Reversal Ledger

Name: The Reversal Ledger
Creator: Jonathan Kvarfordt
Published: 2026-08-31
License: https://creativecommons.org/licenses/by/4.0/

The Reversal Ledger is the complete running dataset of named AI rollbacks, shutoffs, and reversals by B2B revenue teams. Published by The Revenue AI Report. Updated every issue. Every entry is verified against at least two independent sources before publication.

By Jonathan Kvarfordt, Founder and Principal Analyst

What this dataset contains

One row per documented reversal
The vendor or system involved, when the reporting named one
The seat that carried the work before or after the change
The reversal date as reported, and the reason in the source's own terms
Disclosed financial figures only; nothing estimated

Schema

Column	Definition
id	Permanent anchor id. Cite a single reversal as /reversal-ledger#id.
company	The organization, as named in the source record.
vendor	The vendor or system involved, when the reporting named one.
outcome	Rolled back or shut off; replaced humans then rehired; walked back the message; held the line; vendor repositioned.
function_area	Customer support, sales, marketing, operations, HR, or vendor.
seat	The revenue seat that carried the work before or after the change.
deployed	When the AI went live, when the reporting states it.
reversed	When the reversal, walk-back, or public position was recorded.
reason	Why it was reversed, in the source's own terms.
cost	Disclosed financial figure. Never estimated.
source_name	The publication or record the entry is compiled from.
source_url	Link to the source record, where public.

Current entries

15 documented rows as of the latest issue. The full annotated ledger lives at /reversal-ledger. The CSV below is the raw export. Each row carries a named primary source and a verification tag.

Amazon: Rolled back or shut off
Source: Reuters reporting, cited in Theme 04Verified via case record
Zillow Offers: Rolled back or shut off
Source: Zillow Group Q3 2021 resultsVerified via Zillow Group Q3 2021 results
Chevrolet of Watsonville: Rolled back or shut off
Source: Contemporaneous coverage, verified per case in Theme 04Verified via case record
Air Canada: Rolled back or shut off
Source: Civil Resolution Tribunal decision, BBC coverageVerified via Civil Resolution Tribunal decision, BBC coverage
DPD: Rolled back or shut off
Source: Contemporaneous coverage, verified per case in Theme 04Verified via case record
McDonald's: Rolled back or shut off
Source: Contemporaneous coverage, verified per case in Theme 04Verified via case record
Taco Bell, Yum Brands: Rolled back or shut off
Source: Contemporaneous coverage, verified per case in Theme 04Verified via case record
Klarna: Replaced humans, then rehired
Source: BBC coverage and Klarna Q3 2025 earningsVerified via BBC coverage and Klarna Q3 2025 earnings
Commonwealth Bank of Australia: Replaced humans, then rehired
Source: Company statement and coverage, verified in Theme 04Verified via case record
Duolingo: Walked back the message
Source: Company statements, verified in Theme 04Verified via case record
Coca-Cola: Held the line
Source: Company statements and coverage, verified in Theme 04Verified via case record
IBM: Held the line
Source: Company statements, verified in Theme 04Verified via case record
Salesforce: Held the line
Source: Company statements, verified in Theme 04Verified via case record
11x: Vendor repositioned
Source: TechCrunch investigationVerified via TechCrunch investigation
Artisan: Walked back the message
Source: Company statements and coverage, verified in Theme 04Verified via case record

Download

Full CSV with every published row. Open to anyone, no email required, under CC BY 4.0. Attribution: The Revenue AI Report, therevenueaireport.com.

Download CSV Download every dataset

Methodology and caveats

Compiled from the verified case set in Research Theme 04 (/research/named-reversals). Fields the source record does not carry are marked as not published rather than filled in.

Frequently asked questions

What is the Reversal Ledger?

A running, named record of AI tools that B2B revenue teams have shut off, with reason and disclosed cost, published by The Revenue AI Report.

How is the Reversal Ledger verified?

Every entry is verified against at least two independent inputs: a named operator source, a public statement, a finance record shared under confidentiality, or a vendor acknowledgment.

Can vendors respond to Reversal Ledger entries?

Yes. Vendors receive advance notice of any named entry and a right of reply published with equal prominence.

How do I cite the Reversal Ledger?

Kvarfordt, J. (2026). The Reversal Ledger. The Revenue AI Report. https://www.therevenueaireport.com/data/reversal-ledger

How to cite this dataset

Written by Jonathan Kvarfordt, Founder and Principal Analyst, The Revenue AI Report. Published under CC BY 4.0.

APA

Kvarfordt, J. (2026). The Reversal Ledger. The Revenue AI Report. Retrieved from https://www.therevenueaireport.com/data/reversal-ledger

MLA

Kvarfordt, Jonathan. "The Reversal Ledger." The Revenue AI Report, 31 Aug. 2026, www.therevenueaireport.com/data/reversal-ledger.

BibTeX

@misc{kvarfordt2026reversalledger,
  author = {Kvarfordt, Jonathan},
  title = {The Reversal Ledger},
  year = {2026},
  publisher = {The Revenue AI Report},
  url = {https://www.therevenueaireport.com/data/reversal-ledger}
}

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