Standards
Ethics and the sponsorship firewall
We grade the market on independence and disclosure. The same standard is applied to us, in public.
One sponsor per issue. No sponsor sees an issue before it goes out, no sponsor selects a case, and no sponsor buys a paragraph. Sponsor placement sits next to the evidence, never inside it, and is always labelled.
Conflicts are disclosed at the point of coverage, not buried. The editor has personal and professional relationships with dozens of companies, startups, and enterprises such as Momentum, Salesforce, 1mind, Spiky.ai, Luster.ai, GTMBuddy.ai, Recapped.io, Bryant University and more in the GTM AI Market. The analysis is independent and objective. No company receives favorable treatment, no company is covered without third-party evidence, and no company sees issues before they ship.
We do not accept payment to include, exclude, soften or delay coverage of any company. We do not publish anonymous vendor attacks. Named operators may speak on background, but the numbers must be verifiable.
Full editorial standards, the corrections policy, and sponsorship enquiries.