Brief to draft content assembly with human approval (L2)

The steps

1. 01

   Standardize the brief

   Tool: Notion

   One template: audience, buyer question the piece must answer, three required sources, the claim you will not make, and the call to action. Owner: content lead. Pitfall: briefs that only list a keyword. The draft comes back generic every time. DoD: every content task uses the template and no draft starts without one.

2. 02

   Ground the draft in your own material

   Tool: Claude

   Paste customer interview notes, call transcripts, and product docs into the prompt. Ban outside claims unless the source is named in the brief. Owner: writer. Pitfall: letting the model supply statistics. Unsourced numbers are the fastest route to a correction. DoD: every factual claim in the draft maps to a source listed in the brief.

3. 03

   Two-pass human edit

   Tool: Google Docs

   First pass for accuracy, second for voice. Track changes stay on so you can see how much rewriting the draft needed. Owner: editor. DoD: the doc shows a named editor and resolved comments before publish.

4. 04

   Measure edit distance, not volume

   Tool: Manual

   Log roughly how much of each draft survived. Rising survival means the prompt and source pack are improving. Falling survival means the workflow is costing time, not saving it. Owner: content lead. DoD: a monthly number exists and is reviewed.

Tools in this playbook

• Notion
• Claude
• Google Docs
• Manual

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