AI outlines from an approved brief (L1)

The steps

1. 01

   Fix the brief template first

   Tool: Manual

   Audience, buying question, claim, evidence, call to action. An outline generated from a vague brief is a fast way to produce confident filler. Owner: content lead. DoD: brief template in use for every piece.

2. 02

   Generate outline plus claim list

   Tool: Claude

   Require a separate list of every factual claim the outline assumes. That list is the fact checking work order before drafting starts. Pitfall: accepting claims that sound like industry knowledge with no source. DoD: every outline ships with a claim list.

3. 03

   Kill unsupported claims early

   Tool: Manual

   Any claim without a source gets removed at outline stage, not at legal review. Removing a claim from an outline costs ten minutes, removing it from a finished asset costs a week. Owner: writer. DoD: outline approved with sources or removals marked.

4. 04

   Compare cycle time honestly

   Tool: Manual

   Track brief to first draft before and after. If time does not move, the bottleneck was review, not drafting, and you should fix that instead. Owner: content lead. DoD: before and after cycle time recorded for ten pieces.

Tools in this playbook

• Manual
• Claude

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