Weekly campaign recap in one page (L1)
Every Monday the channel owners paste their platform exports into a shared prompt and get one page: what moved, what dropped, what changed, what to do this week. It replaces four dashboards nobody reads.
The steps
- 01
Standardize the export set
Tool: Google Ads
Same metrics, same window, same format every week from each channel. Inconsistent inputs make week over week comparison meaningless. Owner: each channel owner. DoD: export checklist in the marketing handbook.
- 02
Use one recap prompt
Tool: ChatGPT
Four sections only: material changes, likely causes, what we are testing, what we need from others. Ban adjectives without a number attached. Owner: marketing ops. DoD: prompt published and used by all channel owners.
- 03
Require a stated cause
Tool: Manual
Every material change needs a proposed cause and a way to check it. Unattributed swings train the team to ignore the recap. Pitfall: post hoc storytelling on noise. Include the confidence level. DoD: causes listed with a check method.
- 04
Publish in one place
Tool: HubSpot
One page, one location, same time every week, linked from the leadership channel. Recaps that move location die within a month. Owner: marketing ops. DoD: eight consecutive weekly recaps published.
Tools in this playbook
Next playbooks
Unfamiliar terms are defined in the AI and Revenue Dictionary. Related frameworks live in the framework library.