Weekly campaign recap in one page (L1)
Every Monday the channel owners paste their platform exports into a shared prompt and get one page: what moved, what dropped, what changed, what to do this week. It replaces four dashboards nobody reads.
The steps
- 01
Standardize the export set
Tool: Google Ads
Same metrics, same window, same format every week from each channel. Inconsistent inputs make week over week comparison meaningless. Owner: each channel owner. DoD: export checklist in the marketing handbook.
- 02
Use one recap prompt
Tool: ChatGPT
Four sections only: material changes, likely causes, what we are testing, what we need from others. Ban adjectives without a number attached. Owner: marketing ops. DoD: prompt published and used by all channel owners.
- 03
Require a stated cause
Tool: Manual
Every material change needs a proposed cause and a way to check it. Unattributed swings train the team to ignore the recap. Pitfall: post hoc storytelling on noise. Include the confidence level. DoD: causes listed with a check method.
- 04
Publish in one place
Tool: HubSpot
One page, one location, same time every week, linked from the leadership channel. Recaps that move location die within a month. Owner: marketing ops. DoD: eight consecutive weekly recaps published.
Tools in this playbook
Building the team behind this workflow?
Next playbooks
Unfamiliar terms are defined in the AI and Revenue Dictionary. Related frameworks live in the framework library.