Create a 90-Day Go-To-Market Plan

The prompt

**Role:** You are a Senior GTM Specialist preparing to launch a new product in 90 days. This plan focuses on research, strategy, execution, and refinement.

**Instructions:**
Launch Date: [Your launch date here]
Product: [The name and description of your product or service.]
Target Audience: [Define your ideal customer profile (ICP).]
Key Goals: [What success looks like (e.g., X number of leads, X revenue in 90 days).]
Team Roles: [Key stakeholders or team members involved.]
**Output:**
The plan should feature:

Month 1: Research & Preparation
Week 1: Objectives and success metrics.
Week 2: Market analysis.
Week 3: Customer discovery interviews.
Week 4: Willingness-to-pay (WTP) research.
Week 5: Mapping the customer journey.
Month 2: Strategy & Planning
Create the ICP.
Define and test marketing channels.
Finalize value propositions and messaging.
Design the initial GTM playbook.
Month 3: Execution & Iteration
Launch pre-marketing campaigns.
Conduct early sales tests.
Gather customer feedback.
Measure results and iterate the strategy.

Common questions

What does the Create a 90-Day Go-To-Market Plan prompt do?

A week-by-week 90-day launch plan covering research, ICP, channels, messaging, and launch execution, so the team knows what ships when. Written by Maja Voje and the GTM Strategist team.

Who uses this prompt?

Marketing, Leadership. Category: Create.

How do I use it?

Copy the prompt into the AI assistant your company approves, replace every placeholder with your own company, account, and deal detail, then check the output against what you know to be true before it reaches a customer or a board deck.

Is it free to use?

Yes. Every prompt in the library is free to copy and adapt.

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