Evergage

AI-powered real-time personalization platform delivering individualized experiences across channels, now part of Salesforce.

Vendor site

Vendor certification

Certify your vendor page and info

Work at Evergage? Send corrections with evidence. The editor checks the evidence, applies what holds up, and the page then carries a gold star showing the details were vendor-confirmed and checked on a date.

Certification is free. It is not an endorsement, a review score, or a ranking or placement boost, and it cannot be bought. What certification means.

Journey stage: Retention and growth
Ambition level: Reinvent
Owned by: Customer success or Marketing or Customer Success or Revenue Operations
Adoption level: L4 Orchestrated
Subcategory: Website personalization and conversion
Market position: Challenger

Ownership. Ownership varies by company. Marketing, Customer Success or Revenue Operations can own this. Pick one accountable owner before you buy, because a shared owner means no owner.

Challenger. Newer or AI-native entrant competing for budget against the platform you already own. Expect to justify it as net new spend and to prove it against the incumbent's bundled feature.

Evidence status: Audited profile. Stage, level and seat come from the audited landscape profile.

Best for

Enhanced customer engagement, increased conversion rates, improved customer journey

Pricing model

Not published. Ask the vendor.

Known limitations

No public limitation documented as of 2026-10-01. Ask the vendor for caps on CRM fields written, supported objects, data lookback, and plan gating in writing.

What teams use it for

B2B companies delivering personalized content based on visitor's industry and behavior

Who else uses it, and for what

Tools in this segment rarely stay with one team. These are the common uses by seat, not vendor copy.

Customer Success: watch health and act before a renewal slips
Revenue Operations: connect usage data to renewal forecast

Acquired · February 2020

Acquired by Salesforce (Feb 2020) and rebranded as Salesforce Interaction Studio; product line has since been retired/folded into Salesforce Personalization.

Source

Published case studies

We found a minimum of 3 published case studies for Evergage. There may be more we have not found. These are vendor-published customer stories and vendor claims, not Report benchmarks.

Casey's
Personalizes messaging 30x faster with real-time data using Salesforce Personalization.
Read the case study
L'Oréal
Delivers its most personalized beauty experiences yet through a data-driven approach.
Read the case study
Inter
Boosts ROI 20x with the perfect banking offer.
Read the case study

Full landscape profile, including journey stage and ambition level: Evergage in the AI Tech Landscape.

What it claims to do

Real-time Personalization
Audience Targeting
Customer Data Platform

Claimed benefit. Enhanced customer engagement, increased conversion rates, improved customer journey

Named use case. B2B companies delivering personalized content based on visitor's industry and behavior

What has to be true before you buy

01The friction is genuinely at retention and growth. Buying at the wrong stage moves the bottleneck, it does not remove it.
02Ownership varies by company. Marketing, Customer Success or Revenue Operations can own this. Whoever it is owns the outcome, not just the licence. Unowned tools are adopted for a quarter and then quietly turned off.
03The process changes shape, so the metric changes too. Agree the new metric with finance before the pilot, not after.
04L4 Orchestrated on the six-level AI Maturity Ladder. Multi-step work runs end to end, with a named owner and a measured result. This is the effort required for the workflow, not a product quality score.
05Pricing model on record: Not published. Ask the vendor.. Confirm the billable unit and what happens when volume doubles.
06We found a minimum of 3 published case studies for this tool. There may be more we have not found. Read the sample size and the baseline before you quote any number.

Teams named

CX
Customer Success
Marketing
Sales

Similar tools

Scored on shared segment, tags, use cases, and owning team, not on category alone. Tools that only share a broad category are left out.

Common questions about Evergage

What is Evergage used for?

AI-powered real-time personalization platform delivering individualized experiences across channels, now part of Salesforce.

Who owns Evergage inside a revenue team?

Ownership varies by company. Marketing, Customer Success or Revenue Operations can own this. Pick one accountable owner before you buy, because a shared owner means no owner. Teams named on the record: CX, Customer Success, Marketing, Sales.

Where does Evergage sit in the revenue journey?

Retention and growth. Buy it only if that is the stage where the work actually breaks.

Is Evergage an optimize, amplify, or reinvent move?

Reinvent. The process changes shape, so the metric changes too. Agree the new metric with finance before the pilot, not after.

How much effort does Evergage take to adopt?

L4 Orchestrated on the six-level AI Maturity Ladder. Multi-step work runs end to end, with a named owner and a measured result. The level describes the workflow and adoption effort, not the quality of Evergage.

What evidence exists for Evergage?

We found a minimum of 3 published case studies, listed on this page with the source attached. There may be more the vendor has not published or that we have not found. They are vendor claims unless labelled otherwise.

How much does Evergage cost?

Pricing model on record: Not published. Ask the vendor.. Confirm the billable unit and the overage rate before signing.

Category and stage mapping is editorial. Vendor claims are not Report benchmarks. Terms are defined in the AI and Revenue Dictionary.

Share the Evergage profile

Posting to Instagram or TikTok? Copy the link, it carries the title, summary and share image.