InsightSquared
Revenue intelligence platform providing analytics, forecasting, and activity capture to drive better sales execution.
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Profile
- Journey stage
- Deal management
- Ambition level
- Amplify
- Owned by
- RevOps and GTM engineering or Sales or Revenue Operations or Enablement
- Adoption level
- L3 of 5
- Segment
- Conversation intelligence
- Market position
- Challenger
Ownership. Ownership varies by company. Sales, Revenue Operations or Enablement can own this. Pick one accountable owner before you buy, because a shared owner means no owner.
Challenger. Newer or AI-native entrant competing for budget against the platform you already own. Expect to justify it as net new spend and to prove it against the incumbent's bundled feature.
Evidence status: Audited profile. Stage, level and seat come from the audited landscape profile.
Best for
Data-driven decisions, sales process optimization, improved coaching
Pricing model
Not published. Ask the vendor.
What teams use it for
- Sales managers using activity data to optimize team performance and forecasting
Who else uses it, and for what
Tools in this segment rarely stay with one team. These are the common uses by seat, not vendor copy.
- Sales managers: review deal risk from what was actually said
- Enablement: find the behaviors top performers repeat
- Marketing and product: hear objections in the buyer's own words
Acquired · January 2022
Mediafly acquired InsightSquared, combining it into Mediafly's revenue enablement and intelligence platform.
SourcePublished case studies
We found a minimum of 3 published case studies for InsightSquared. There may be more we have not found. These are vendor-published customer stories and vendor claims, not Report benchmarks.
EventMobi
Experienced 70% increase in forecast data quality and saved 250+ hours of report building.
Read the case studyLeanplum
Reduced sales cycles by 15% and increased win rates by 4 or 5%.
Read the case studyMojo Motors
Accelerated growth by using financial analytics to improve business analysis.
Read the case study
What buyers say in public
Praise
- Strong extension of Salesforce data for tracking and reporting sales and marketing KPIs TrustRadius
Full landscape profile, including journey stage and ambition level: InsightSquared in the AI Tech Landscape.
What it claims to do
- Activity Intelligence
- Pipeline Analytics
- Win Rate Predictions
- Custom Reporting
- Forecast Submissions
Claimed benefit. Data-driven decisions, sales process optimization, improved coaching
Named use case. Sales managers using activity data to optimize team performance and forecasting
What has to be true before you buy
- 01The friction is genuinely at deal management. Buying at the wrong stage moves the bottleneck, it does not remove it.
- 02Ownership varies by company. Sales, Revenue Operations or Enablement can own this. Whoever it is owns the outcome, not just the licence. Unowned tools are adopted for a quarter and then quietly turned off.
- 03A human still signs off on the output. Write down who that is and what they are allowed to reject before rollout.
- 04Adoption level 3 of 5. Level 1 is one tool and no workflow change. Level 5 is an agent running the work with a human auditing it.
- 05Pricing model on record: Not published. Ask the vendor.. Confirm the billable unit and what happens when volume doubles.
- 06We found a minimum of 3 published case studies for this tool. There may be more we have not found. Read the sample size and the baseline before you quote any number.
Teams named
- Leadership
- Marketing
- Revenue Operations
- Sales
Similar tools
Scored on shared segment, tags, use cases, and owning team, not on category alone. Tools that only share a broad category are left out.
Common questions about InsightSquared
What is InsightSquared used for?
Revenue intelligence platform providing analytics, forecasting, and activity capture to drive better sales execution.
Who owns InsightSquared inside a revenue team?
Ownership varies by company. Sales, Revenue Operations or Enablement can own this. Pick one accountable owner before you buy, because a shared owner means no owner. Teams named on the record: Leadership, Marketing, Revenue Operations, Sales.
Where does InsightSquared sit in the revenue journey?
Deal management. Buy it only if that is the stage where the work actually breaks.
Is InsightSquared an optimize, amplify, or reinvent move?
Amplify. A human still signs off on the output. Write down who that is and what they are allowed to reject before rollout.
How much effort does InsightSquared take to adopt?
Level 3 of 5 on the adoption ladder. Level 1 means one tool and no workflow change. Level 5 means an agent runs the work and a human audits it.
What evidence exists for InsightSquared?
We found a minimum of 3 published case studies, listed on this page with the source attached. There may be more the vendor has not published or that we have not found. They are vendor claims unless labelled otherwise.
How much does InsightSquared cost?
Pricing model on record: Not published. Ask the vendor.. Confirm the billable unit and the overage rate before signing.
Category and stage mapping is editorial. Vendor claims are not Report benchmarks. Terms are defined in the AI and Revenue Dictionary.