Make (Integromat)
Powerful visual automation platform with AI capabilities that connects apps and services to automate complex workflows.
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Profile
- Journey stage
- Operations and data
- Ambition level
- Reinvent
- Owned by
- RevOps and GTM engineering or Revenue Operations or Operations
- Adoption level
- L4 of 5
- Segment
- AI Agents & Workflow
- Market position
- Challenger
Ownership. Ownership varies by company. Revenue Operations or Operations can own this. Pick one accountable owner before you buy, because a shared owner means no owner.
Challenger. Newer or AI-native entrant competing for budget against the platform you already own. Expect to justify it as net new spend and to prove it against the incumbent's bundled feature.
Evidence status: Audited profile. Stage, level and seat come from the audited landscape profile.
Best for
Advanced logic capabilities, error handling, visual workflow design
Pricing model
Not published. Ask the vendor.
What teams use it for
- Sales operations teams automating multi-step processes across platforms
Acquired · October 2020
Integromat was acquired by Celonis in October 2020, then renamed itself 'Make' in February 2022 while remaining a Celonis-owned product.
SourcePublished case studies
We found a minimum of 3 published case studies for Make (Integromat). There may be more we have not found. These are vendor-published customer stories and vendor claims, not Report benchmarks.
TripleTen
Reduced ad setup time by 5 to 7x and processed 300,000 CRM events monthly using Make AI Agents.
Read the case studyChargeGuru
Cut project delivery time from months to days and reduced development time to 15 minutes.
Read the case studyStellantis &You UK
Auto-closed 18,000 customer messages and cut 151 hours of mundane work using AI-supported messaging.
Read the case study
What buyers say in public
Friction
- Users report performance issues including browser crashes and severely delayed automation execution after platform updates Make Community
- Documented service outages affecting webhook data submissions Make Community
Full landscape profile, including journey stage and ambition level: Make (Integromat) in the AI Tech Landscape.
What it claims to do
- AI Modules
- No-code Workflows
- Visual Builder
- Data Mapping
Claimed benefit. Advanced logic capabilities, error handling, visual workflow design
Named use case. Sales operations teams automating multi-step processes across platforms
What has to be true before you buy
- 01The friction is genuinely at operations and data. Buying at the wrong stage moves the bottleneck, it does not remove it.
- 02Ownership varies by company. Revenue Operations or Operations can own this. Whoever it is owns the outcome, not just the licence. Unowned tools are adopted for a quarter and then quietly turned off.
- 03The process changes shape, so the metric changes too. Agree the new metric with finance before the pilot, not after.
- 04Adoption level 4 of 5. Level 1 is one tool and no workflow change. Level 5 is an agent running the work with a human auditing it.
- 05Pricing model on record: Not published. Ask the vendor.. Confirm the billable unit and what happens when volume doubles.
- 06We found a minimum of 3 published case studies for this tool. There may be more we have not found. Read the sample size and the baseline before you quote any number.
Teams named
- IT
- Operations
- Sales
Similar tools
Scored on shared segment, tags, use cases, and owning team, not on category alone. Tools that only share a broad category are left out.
Common questions about Make (Integromat)
What is Make (Integromat) used for?
Powerful visual automation platform with AI capabilities that connects apps and services to automate complex workflows.
Who owns Make (Integromat) inside a revenue team?
Ownership varies by company. Revenue Operations or Operations can own this. Pick one accountable owner before you buy, because a shared owner means no owner. Teams named on the record: IT, Operations, Sales.
Where does Make (Integromat) sit in the revenue journey?
Operations and data. Buy it only if that is the stage where the work actually breaks.
Is Make (Integromat) an optimize, amplify, or reinvent move?
Reinvent. The process changes shape, so the metric changes too. Agree the new metric with finance before the pilot, not after.
How much effort does Make (Integromat) take to adopt?
Level 4 of 5 on the adoption ladder. Level 1 means one tool and no workflow change. Level 5 means an agent runs the work and a human audits it.
What evidence exists for Make (Integromat)?
We found a minimum of 3 published case studies, listed on this page with the source attached. There may be more the vendor has not published or that we have not found. They are vendor claims unless labelled otherwise.
How much does Make (Integromat) cost?
Pricing model on record: Not published. Ask the vendor.. Confirm the billable unit and the overage rate before signing.
Category and stage mapping is editorial. Vendor claims are not Report benchmarks. Terms are defined in the AI and Revenue Dictionary.