RollWorks
A platform for creating and managing highly targeted B2B advertising campaigns across the open web.
Vendor siteVendor certification
Certify your vendor page and info
Work at RollWorks? Send corrections with evidence. The editor checks the evidence, applies what holds up, and the page then carries a gold star showing the details were vendor-confirmed and checked on a date.
Certification is free. It is not an endorsement, a review score, or a ranking or placement boost, and it cannot be bought. What certification means.
Profile
- Journey stage
- Demand generation
- Ambition level
- Amplify
- Owned by
- Marketing or Sales or Revenue Operations
- Adoption level
- L3 of 5
- Segment
- ABM and intent data
- Market position
- Incumbent
Ownership. Ownership varies by company. Marketing, Sales or Revenue Operations can own this. Pick one accountable owner before you buy, because a shared owner means no owner.
Incumbent. Established platform that predates the current AI wave and is already in most enterprise stacks. AI features here usually ship as an add-on to a seat you already pay for.
Evidence status: Vendor claim, no published case study found. Stage, level and seat are editorial mapping, not vendor statements.
Best for
B2B teams targeting accounts through display and social ads.
Pricing model
Subscription-based / Contact sales
What teams use it for
- Running retargeting ads specifically for high-value accounts
- Identifying new lookalike accounts based on CRM data
- Orchestrating multi-channel advertising for ABM campaigns
Who else uses it, and for what
Tools in this segment rarely stay with one team. These are the common uses by seat, not vendor copy.
- Marketing: pick target accounts and time campaigns against intent
- Sales: prioritize accounts already researching the category
- Revenue Operations: score and route accounts on the same signal both teams see
What it claims to do
- Running retargeting ads specifically for high-value accounts
- Identifying new lookalike accounts based on CRM data
- Orchestrating multi-channel advertising for ABM campaigns
Claimed benefit. B2B teams targeting accounts through display and social ads.
Named use case. Running retargeting ads specifically for high-value accounts
What has to be true before you buy
- 01The friction is genuinely at demand generation. Buying at the wrong stage moves the bottleneck, it does not remove it.
- 02Ownership varies by company. Marketing, Sales or Revenue Operations can own this. Whoever it is owns the outcome, not just the licence. Unowned tools are adopted for a quarter and then quietly turned off.
- 03A human still signs off on the output. Write down who that is and what they are allowed to reject before rollout.
- 04Adoption level 3 of 5. Level 1 is one tool and no workflow change. Level 5 is an agent running the work with a human auditing it.
- 05Pricing model on record: Subscription-based / Contact sales. Confirm the billable unit and what happens when volume doubles.
- 06We found no published case study for this tool, which does not prove none exists. Treat every number on the vendor site as a claim until you run your own baseline.
Teams named
- Marketing
Similar tools
Scored on shared segment, tags, use cases, and owning team, not on category alone. Tools that only share a broad category are left out.
- FeathrChallengersame tags, same use cases, same team
- TerminusIncumbentsame tags, same use cases, same team
- ZoomInfo MarketingOSChallengersame use cases, same team
- Adobe Marketo EngageChallengersame use cases, same team
- FaradayChallengersame use cases, same team
- Hunter.ioChallengersame use cases, same team
Common questions about RollWorks
What is RollWorks used for?
A platform for creating and managing highly targeted B2B advertising campaigns across the open web.
Who owns RollWorks inside a revenue team?
Ownership varies by company. Marketing, Sales or Revenue Operations can own this. Pick one accountable owner before you buy, because a shared owner means no owner. Teams named on the record: Marketing.
Where does RollWorks sit in the revenue journey?
Demand generation. Buy it only if that is the stage where the work actually breaks.
Is RollWorks an optimize, amplify, or reinvent move?
Amplify. A human still signs off on the output. Write down who that is and what they are allowed to reject before rollout.
How much effort does RollWorks take to adopt?
Level 3 of 5 on the adoption ladder. Level 1 means one tool and no workflow change. Level 5 means an agent runs the work and a human audits it.
What evidence exists for RollWorks?
We found no published case study for this tool. That does not prove none exists. Everything on this page is a vendor claim or an editorial mapping, not a Report benchmark.
How much does RollWorks cost?
Pricing model on record: Subscription-based / Contact sales. Confirm the billable unit and the overage rate before signing.
Category and stage mapping is editorial. Vendor claims are not Report benchmarks. Terms are defined in the AI and Revenue Dictionary.