The Revenue AI Report
Sales

Os Account Context

Builds the Account Context record for one account: expected value, verified pain with source, recent changes, confidence-tagged signals, hypothesis, why-we-might-be-wrong, owner, and next action.

Part of GTM AI OS Kit. Get every file in the kit, plus the guide, in one place.

Where it came from

  • Source: Built by Jonathan Kvarfordt. Standalone bundle v0.2.
  • Frameworks applied: Know

Why it was chosen

It covers a job one of the eight revenue seats has to finish, and it states its process, decision rules, and output format clearly enough for an agent to follow.

Known weakness, published as found: This skill reads template files that ship in the kit download. Get the full kit so the templates are in place.

How to use it

  1. 1.Copy the SKILL.md text below, or download the raw file.
  2. 2.Create a folder named exactly os-account-context in your agent's skills directory.
  3. 3.Save the file inside that folder as SKILL.md.
  4. 4.Ask the agent one of the trigger requests below.
  5. 5.Check the output against what you already know before it leaves your desk.

Install this skill

  1. For Claude Code, copy the command below into your terminal. It creates the skill folder and saves the file as SKILL.md.
  2. For another assistant that supports skills, download the file above and place it in a folder named os-account-context inside that assistant's skills directory.
  3. Start a new conversation and ask for the job named on this page. Review the result before using it.

For the supporting files, download the full GTM AI OS Kit package too. The single-file command only installs SKILL.md.

mkdir -p "$HOME/.claude/skills/os-account-context" && curl -fL "https://www.therevenueaireport.com/agent-skills/os-account-context/SKILL.md" -o "$HOME/.claude/skills/os-account-context/SKILL.md"

Ask it this

  • build the account context
  • research this account
  • what do we know about X

The SKILL.md file

---
name: os-account-context
description: Builds the Account Context record for one account: expected value, verified pain with source, recent changes, confidence-tagged signals, hypothesis, why-we-might-be-wrong, owner, and next action. Use when the user says "build the account context", "research this account", "what do we know about X", "account record", "prep me on this company", or after os-win-loss-extract.
---

# os-account-context

Produce `artifacts/accounts/<account-slug>.md`. This record is the single most important artifact in the OS. Modules 3 and 4 read it directly.

## Preflight (every run)
1. Confirm `GTM-AI-OS/` is accessible. If not: "I need access to your GTM-AI-OS folder. Select it in Cowork's folder picker, or run `os-install` from the core plugin." Stop until it is.
2. Read `CLAUDE.md`, `INDEX.md`, and the last 20 lines of `signals/log.md`.
3. Check the prerequisites below. For anything missing, ask the cold-start questions and offer: (a) run the earlier skill now, or (b) fast path: answer the questions and this skill writes a minimal version of the missing artifact marked `status: draft (fast path)`.
4. On finish, update the artifact row in `INDEX.md` and append one line to `signals/log.md`: `<date> | <skill> | <produced> | <human changed> | <open question>`.

## Prerequisites
- `context/icp.md` at draft or better.
- `context/signal-library.md` with at least three signals.
Cold-start: "Describe your ideal customer in two sentences, and name two things that usually happen right before someone buys from you." Write both as fast path entries and continue.

## Step 1: Pick the account
Ask for one account, ideally the best open opportunity. Create `artifacts/accounts/<slug>.md` from `references/account-template.md`.

## Step 2: FIT
Check the account against `icp.md`. Score FIT 1 to 5 with the reasons.

## Step 3: Gather evidence
Every fact row carries: source · source date · event date · expiry · contradicts hypothesis? · real or synthetic (see `readiness.md` in os-decide). Several reports of one announcement are one event. A provider's first-seen date is an observation, not adoption.
In this order, and tag every fact:
1. Internal: `~~crm` notes, `~~calls` transcripts, `~~email` threads with this account → Verified when quoted with source.
2. Enrichment: `~~enrichment` or web search for leadership changes, funding, hiring, tool switches, public statements of pain → Verified if a URL or record is cited, otherwise Inferred.
3. Pattern: signals from the library that fit the segment → Inferred.
Anything else is Unknown. Write Unknown explicitly; don't fill gaps with guesses.

## Step 4: Score the rest
PAIN 1 to 5 (severity of verified pain), MOMENT 1 to 5 (recency and strength of change signals), CONFIDENCE 1 to 5 (share of facts that are Verified). Record expected value.

## Step 5: Hypothesis and doubt
List any evidence that contradicts the hypothesis before writing it. If contradicting evidence exists and the doubt section doesn't mention it, the record isn't done.
Write one hypothesis: "We believe <account> will <act> because <verified pain> and <moment>." Then write "Why we might be wrong" with at least two real reasons. If you can't write the doubt, the record isn't done.

## Step 6: Owner and next action
Name the owner and a single next action with a date.

## Step 7: Write and feed back
Save the record. Any new signal you found that isn't in `signal-library.md` gets proposed at the bottom of the record for the human to add. Update `INDEX.md`.

## Quality gate
Refuse to mark the record complete if PAIN rests only on Inferred facts, or if "Why we might be wrong" is empty.

## Hand off
Say: "This record feeds `os-account-scorer` (DECIDE). If you're running SCALE, it's also what you take into every vendor demo in `scale-align`."

Common questions

What does the Os Account Context skill do?
Builds the Account Context record for one account: expected value, verified pain with source, recent changes, confidence-tagged signals, hypothesis, why-we-might-be-wrong, owner, and next action.
Where does the Os Account Context skill come from?
Built by Jonathan Kvarfordt. Standalone bundle v0.2.. The source and included files are shown on this page and in the package download.
Why was the Os Account Context skill chosen for this library?
It covers a job one of the eight revenue seats has to finish, and it states its process, decision rules, and output format clearly enough for an agent to follow.
When should the Os Account Context skill not be used?
Use it only for the job named above. A skill applied outside its scope produces confident output on the wrong question.
How do I install the Os Account Context SKILL.md file?
Download the file, create a folder named exactly os-account-context inside your agent's skills directory, and save the file inside it as SKILL.md. The agent loads it when a request matches the description.

Raw file: https://www.therevenueaireport.com/agent-skills/os-account-context/SKILL.md. Plain-language skills with worked examples live in the Skills and Prompts library.

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