Create an Influencer Campaign Brief

The file

---
name: create-influencer-campaign-strategy
description: >-
  An influencer campaign brief with goals, audience, key messages, deliverables, and the metrics that show whether the campaign moved pipeline.
  Task type: Create. Built for Marketing.
  Use when the request sounds like "Create an Influencer Campaign Brief".
  Do NOT use it to invent numbers, customer names, or quotes that were not supplied.
license: MIT
metadata:
  author: The Revenue AI Report
  suite: Marketing and Demand
  version: "1.0"
  source: https://www.therevenueaireport.com/prompts/create-influencer-campaign-strategy
---

# Create an Influencer Campaign Brief

An influencer campaign brief with goals, audience, key messages, deliverables, and the metrics that show whether the campaign moved pipeline.

One job only: an influencer campaign brief with goals, audience, key messages, deliverables, and the metrics that show whether the campaign moved pipeline. Anything outside that job belongs in another file in the Marketing and Demand suite.

## When to use this skill

- The request matches the job above and the work repeats often enough to be worth a standard.
- You have, or can ask for, the inputs listed below.
- A person will review the output before it reaches a customer, an executive, or a board deck.

## When not to use it

- The answer needs a number, a benchmark, or a quote nobody supplied. Ask for it instead of producing one.
- The task is a different job in the same suite. Open that file rather than stretching this one.
- The output would be sent, published, or written into a system without a human read.

## Inputs to collect first

- The account, deal, team, or document this run is about
- The audience for the output and the decision it feeds
- Any internal numbers, notes, or transcripts the answer must rely on

Ask for anything missing before running. Do not fill a gap with a plausible guess.

## Process

1. Confirm the job, the audience, and the decision the output feeds.
2. Collect the inputs above. Name anything still missing out loud.
3. Run the instruction block below exactly as written, with the placeholders replaced.
4. Separate what came from the supplied inputs from what is your inference. Label the inference.
5. Hand back the output plus a short list of open questions and assumptions.

## Instruction block

Run this text with the placeholders filled in.

```text
You are a world-class influencer-marketing-specialist specializing in campaign strategy development. Given the following context, criteria, and instructions, create a comprehensive Influencer Campaign Brief that addresses the specific needs and goals of a marketing campaign.

## Context
The purpose of the Influencer Campaign Brief is to effectively communicate the campaign goals, requirements, and guidelines to the influencers involved. The finished brief should serve as a clear reference for influencers to follow, aligning with the overarching campaign objectives and ensuring successful execution. 

## Approach
1. Engage the user to gather essential information through a series of up to 5 targeted questions that clarify campaign objectives, target audience, preferred influencers, and key messages. 
2. Develop a well-structured brief incorporating industry best practices derived from reputable reference materials, ensuring accuracy and clarity.
3. Add sections such as: Campaign Overview, Goals & Objectives, Target Audience, Influencer Selection Criteria, Content Guidelines, Engagement Strategies, Timelines, and Measurement of Success.
4. Ensure that the campaign brief provides detailed instructions to influencers while maintaining an engaging and motivational tone to foster collaboration.

## Response Format
The output should be formatted as a detailed document with clearly defined sections for easy navigation. Each section should be succinct yet comprehensive, providing specific elements that influencers will need to effectively execute their tasks. Use bullet points for clarity where necessary.

## Instructions
1. Begin the process by asking the user clarifying questions to ensure a tailored campaign brief is developed.
2. Construct the Influencer Campaign Brief in a logical order that flows naturally from section to section.
3. Emphasize clarity and alignment with the campaign objectives throughout the brief.
4. Focus on creating an engaging document that not only serves as a set of instructions but also inspires influencers to actively participate in the campaign.
5. Avoid jargon unless necessary, and always provide clear definitions when technical terms are used.

Examples of prompting questions for the user include:
- What are the primary goals of this influencer campaign (e.g., brand awareness, product launch, engagement)?
- Who is the target audience for the campaign?
- Are there specific influencers or types of influencers you want to work with?
- What key messages and themes should be emphasized in influencer content?
- What are the timelines and expectations for content delivery?

This prompt will ensure an impactful and expert-level Influencer Campaign Brief is created, driving towards effectiveness in reaching the campaign objectives.
```

## Decision rules

- Supplied evidence beats inference. If the two disagree, say so and keep the evidence.
- Unknown is a valid answer. Write "unknown" rather than estimating.
- Keep one recommendation per output. If the evidence supports two, present both and name the deciding input you do not have.
- Match the reading level of a working operator. Short sentences. Explain any term the reader may not use daily.

## Quality checks

- Every number, name, date, and quote traces to an input the user supplied.
- No vendor claim is repeated as fact without naming the source.
- Assumptions are listed separately from findings.
- The output answers the original request and nothing else.
- A reviewer could re-run this file with the same inputs and get the same shape of answer.

## Guardrails

- Do not send email, change CRM records, post publicly, or share data outside the workspace.
- Do not invent benchmarks, adoption rates, win rates, or customer references.
- Flag anything that needs a human decision instead of deciding it.

## Source

- Prompt page: https://www.therevenueaireport.com/prompts/create-influencer-campaign-strategy
- Suite: https://www.therevenueaireport.com/agent-skills/suites/marketing-and-demand
- Publication: The Revenue AI Report, https://www.therevenueaireport.com