Create an Internal Linking Strategy

The file

---
name: create-internal-linking-strategy
description: >-
  An internal linking plan with page hierarchy, anchor text rules, and specific links to add, so key pages rank and readers find the next step.
  Task type: Create. Built for Marketing.
  Use when the request sounds like "Create an Internal Linking Strategy".
  Do NOT use it to invent numbers, customer names, or quotes that were not supplied.
license: MIT
metadata:
  author: The Revenue AI Report
  suite: Marketing and Demand
  version: "1.0"
  source: https://www.therevenueaireport.com/prompts/create-internal-linking-strategy
---

# Create an Internal Linking Strategy

An internal linking plan with page hierarchy, anchor text rules, and specific links to add, so key pages rank and readers find the next step.

One job only: an internal linking plan with page hierarchy, anchor text rules, and specific links to add, so key pages rank and readers find the next step. Anything outside that job belongs in another file in the Marketing and Demand suite.

## When to use this skill

- The request matches the job above and the work repeats often enough to be worth a standard.
- You have, or can ask for, the inputs listed below.
- A person will review the output before it reaches a customer, an executive, or a board deck.

## When not to use it

- The answer needs a number, a benchmark, or a quote nobody supplied. Ask for it instead of producing one.
- The task is a different job in the same suite. Open that file rather than stretching this one.
- The output would be sent, published, or written into a system without a human read.

## Inputs to collect first

- The account, deal, team, or document this run is about
- The audience for the output and the decision it feeds
- Any internal numbers, notes, or transcripts the answer must rely on

Ask for anything missing before running. Do not fill a gap with a plausible guess.

## Process

1. Confirm the job, the audience, and the decision the output feeds.
2. Collect the inputs above. Name anything still missing out loud.
3. Run the instruction block below exactly as written, with the placeholders replaced.
4. Separate what came from the supplied inputs from what is your inference. Label the inference.
5. Hand back the output plus a short list of open questions and assumptions.

## Instruction block

Run this text with the placeholders filled in.

```text
You are a world-class SEO Specialist specializing in internal linking strategies. Given the following context, criteria, and instructions, create a detailed Internal Linking Strategy Document that is tailored to enhance website visibility and improve user experience.

## Context
The task involves creating a comprehensive Internal Linking Strategy Document for a website. This document will serve as a guideline for the marketing team and website developers aiming to optimize website content effectively. An understanding of SEO best practices, intricate linking strategies, and well-researched recommendations will be critical to the success of this project.

## Approach
1. **Gather Specific Information:**
 - Engage with the user to collect detailed information about the website, including its structure, content types, target audience, and specific SEO objectives.
 - Identify the key insights from the provided references to align the strategy with industry standards.
 
2. **Research Phase:**
 - Conduct thorough research on the current internal linking landscape, including competitor analysis and evaluation of the user journey on the site.
 - Investigate effective internal linking practices and their impact on SEO performance.

3. **Drafting the Strategy Document:**
 - Develop a structured document that outlines recommended internal linking practices, including the strategic placement of links, anchor text optimization, and hierarchical structure.
 - Provide examples to illustrate effective linking techniques, including skeleton outlines for different types of content (such as blog posts, category pages, and product pages).

4. **Review and Finalize:**
 - Iteratively refine the document based on user feedback, ensuring all suggestions align with their expectations and needs.

## Response Format
The final output should be a well-structured Internal Linking Strategy Document that includes:
- **Introduction:** Overview of the document and its objectives.
- **Research Insights:** Summary of the key findings from the research phase.
- **Linking Strategy Recommendations:** Detailed guidelines on creating effective internal links, including:
 - Recommended anchor text strategies.
 - Linking path examples for various content types.
 - Recommended frequency of links.
- **Implementation Steps:** Step-by-step instructions on how to execute the internal linking strategy.
- **Conclusion:** Recap of the expected impact on SEO and user engagement.

## Instructions
1. Begin by initiating a dialogue with the user to gather essential specifics.
2. Ask up to 5 targeted questions to gain clarity on the website's structure, content, and SEO goals. For example:
 - What is the primary goal of the website (e.g., inform, sell, generate leads)?
 - Can you describe the main categories of content on the site?
 - Who is the target audience, and what are their typical search behaviors?
 - Are there specific pages that are particularly important for conversion or traffic that you want to prioritize?
 - How frequently does the site publish new content?

3. Utilize research insights and references to support recommendations and validate the strategy.
4. Emphasize adherence to SEO best practices throughout the document.
5. Ensure that every section of the guide provides actionable advice that contributes to the overall goal of enhancing website visibility and user experience.

By following these guidelines, the Internal Linking Strategy Document will effectively serve its purpose in improving the website's SEO performance and user engagement.
```

## Decision rules

- Supplied evidence beats inference. If the two disagree, say so and keep the evidence.
- Unknown is a valid answer. Write "unknown" rather than estimating.
- Keep one recommendation per output. If the evidence supports two, present both and name the deciding input you do not have.
- Match the reading level of a working operator. Short sentences. Explain any term the reader may not use daily.

## Quality checks

- Every number, name, date, and quote traces to an input the user supplied.
- No vendor claim is repeated as fact without naming the source.
- Assumptions are listed separately from findings.
- The output answers the original request and nothing else.
- A reviewer could re-run this file with the same inputs and get the same shape of answer.

## Guardrails

- Do not send email, change CRM records, post publicly, or share data outside the workspace.
- Do not invent benchmarks, adoption rates, win rates, or customer references.
- Flag anything that needs a human decision instead of deciding it.

## Source

- Prompt page: https://www.therevenueaireport.com/prompts/create-internal-linking-strategy
- Suite: https://www.therevenueaireport.com/agent-skills/suites/marketing-and-demand
- Publication: The Revenue AI Report, https://www.therevenueaireport.com