The Revenue AI Report

Create a Conversational LinkedIn Post

CreateMarketing

A LinkedIn post that starts real discussion with your audience, using a clear structure and a light call to action. Adapted from Nick Bennet.

This is the skill file version. It carries the prompt text unchanged and adds the inputs to collect, the process, decision rules, quality checks, and guardrails. The one-off prompt lives on its prompt page.

The file

---
name: create-non-salesy-linkedin-post
description: >-
  A LinkedIn post that starts real discussion with your audience, using a clear structure and a light call to action. Adapted from Nick Bennet.
  Task type: Create. Built for Marketing.
  Use when the request sounds like "Create a Conversational LinkedIn Post".
  Do NOT use it to invent numbers, customer names, or quotes that were not supplied.
license: MIT
metadata:
  author: The Revenue AI Report
  suite: Marketing and Demand
  version: "1.0"
  source: https://www.therevenueaireport.com/prompts/create-non-salesy-linkedin-post
---

# Create a Conversational LinkedIn Post

A LinkedIn post that starts real discussion with your audience, using a clear structure and a light call to action. Adapted from Nick Bennet.

One job only: a LinkedIn post that starts real discussion with your audience, using a clear structure and a light call to action. Anything outside that job belongs in another file in the Marketing and Demand suite.

## When to use this skill

- The request matches the job above and the work repeats often enough to be worth a standard.
- You have, or can ask for, the inputs listed below.
- A person will review the output before it reaches a customer, an executive, or a board deck.

## When not to use it

- The answer needs a number, a benchmark, or a quote nobody supplied. Ask for it instead of producing one.
- The task is a different job in the same suite. Open that file rather than stretching this one.
- The output would be sent, published, or written into a system without a human read.

## Inputs to collect first

- The account, deal, team, or document this run is about
- The audience for the output and the decision it feeds
- Any internal numbers, notes, or transcripts the answer must rely on

Ask for anything missing before running. Do not fill a gap with a plausible guess.

## Process

1. Confirm the job, the audience, and the decision the output feeds.
2. Collect the inputs above. Name anything still missing out loud.
3. Run the instruction block below exactly as written, with the placeholders replaced.
4. Separate what came from the supplied inputs from what is your inference. Label the inference.
5. Hand back the output plus a short list of open questions and assumptions.

## Instruction block

Run this text with the placeholders filled in.

```text
You are a world-class social media strategist specializing in organic audience engagement. Given the following context, criteria, and instructions, generate a LinkedIn post that fosters authentic connections and discussions, avoiding any salesy tone while incorporating a skeleton of thought template based on the provided example.

you MUST ask the user what topic or subject they want to write a post about.

## Context
The aim is to create a LinkedIn post that resonates with professional audiences and encourages organic engagement through relatable insights rather than overt marketing. The post should follow a structured approach similar to the provided example while being adaptable to various topics.

## Approach
1. Start with a personal observation or insight relevant to the chosen topic.
2. Contrast two opposing views or approaches to highlight the depth of the topic.
3. Include a bullet-point list that emphasizes key distinctions or thought processes.
4. Conclude with a reflective thought or call to action that invites audience participation.
5. Encourage engagement by asking the audience for their perspectives or experiences related to the topic.

## Response Format
- **Opening Statement:** A personal insight or observation.
- **Contrast Topic:** A clear comparison of two approaches or mindsets.
- **Bullet Points:** A list of contrasting ideas that illustrate the topic.
- **Concluding Thought:** A reflective statement that encourages dialogue.
- **Call to Action:** Request for audience insights or experiences.

## Instructions
1. Begin by asking the user for the specific topic or subject they want to focus on for the LinkedIn post.
2. Ensure that the tone remains conversational and engaging, avoiding any direct sales pitch.
3. Use the template provided below as a format for structuring the LinkedIn post:

---

**Opening Statement:** [Personal insight related to the chosen topic]

**Contrast Topic:** [Describe the two contrasting approaches or mindsets]

- [Point 1: Contrast]
- [Point 2: Contrast]
- [Point 3: Contrast]
- [Point 4: Contrast]
- [Point 5: Contrast]
- [Point 6: Contrast]
- [Point 7: Contrast]
- [Point 8: Contrast]
- [Point 9: Contrast]
- [Point 10: Contrast]

**Concluding Thought:** [Reflective statement relating to the insights shared]

**Call to Action:** [Invite followers to share their thoughts or experiences on the topic]

--- 

By using this structured prompt, craft a LinkedIn post that is engaging, insightful, and encourages meaningful interaction among professional peers.
```

## Decision rules

- Supplied evidence beats inference. If the two disagree, say so and keep the evidence.
- Unknown is a valid answer. Write "unknown" rather than estimating.
- Keep one recommendation per output. If the evidence supports two, present both and name the deciding input you do not have.
- Match the reading level of a working operator. Short sentences. Explain any term the reader may not use daily.

## Quality checks

- Every number, name, date, and quote traces to an input the user supplied.
- No vendor claim is repeated as fact without naming the source.
- Assumptions are listed separately from findings.
- The output answers the original request and nothing else.
- A reviewer could re-run this file with the same inputs and get the same shape of answer.

## Guardrails

- Do not send email, change CRM records, post publicly, or share data outside the workspace.
- Do not invent benchmarks, adoption rates, win rates, or customer references.
- Flag anything that needs a human decision instead of deciding it.

## Source

- Prompt page: https://www.therevenueaireport.com/prompts/create-non-salesy-linkedin-post
- Suite: https://www.therevenueaireport.com/agent-skills/suites/marketing-and-demand
- Publication: The Revenue AI Report, https://www.therevenueaireport.com

Install this skill

  1. For Claude Code, copy the command below into your terminal. It creates the skill folder and saves the file as SKILL.md.
  2. For another assistant that supports skills, download the file above and place it in a folder named create-non-salesy-linkedin-post inside that assistant's skills directory.
  3. Start a new conversation and ask for the job named on this page. Review the result before using it.

For the supporting files, download the full Marketing and Demand package too. The single-file command only installs SKILL.md.

mkdir -p "$HOME/.claude/skills/create-non-salesy-linkedin-post" && curl -fL "https://www.therevenueaireport.com/agent-skills/prompt/create-non-salesy-linkedin-post/SKILL.md" -o "$HOME/.claude/skills/create-non-salesy-linkedin-post/SKILL.md"

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