Create a Value Proposition Canvas

The file

---
name: creating-a-value-proposition-canvas
description: >-
  A value proposition canvas that matches your product's pain relievers and gains to your ICP's jobs, pains, and goals, so messaging rests on fit. Written by Maja Voje and the GTM Strategist team.
  Task type: Create. Built for Marketing.
  Use when the request sounds like "Create a Value Proposition Canvas".
  Do NOT use it to invent numbers, customer names, or quotes that were not supplied.
license: MIT
metadata:
  author: The Revenue AI Report
  suite: Account Research and Targeting
  version: "1.0"
  source: https://www.therevenueaireport.com/prompts/creating-a-value-proposition-canvas
---

# Create a Value Proposition Canvas

A value proposition canvas that matches your product's pain relievers and gains to your ICP's jobs, pains, and goals, so messaging rests on fit. Written by Maja Voje and the GTM Strategist team.

One job only: a value proposition canvas that matches your product's pain relievers and gains to your ICP's jobs, pains, and goals, so messaging rests on fit. Anything outside that job belongs in another file in the Account Research and Targeting suite.

## When to use this skill

- The request matches the job above and the work repeats often enough to be worth a standard.
- You have, or can ask for, the inputs listed below.
- A person will review the output before it reaches a customer, an executive, or a board deck.

## When not to use it

- The answer needs a number, a benchmark, or a quote nobody supplied. Ask for it instead of producing one.
- The task is a different job in the same suite. Open that file rather than stretching this one.
- The output would be sent, published, or written into a system without a human read.

## Inputs to collect first

- The account, deal, team, or document this run is about
- The audience for the output and the decision it feeds
- Any internal numbers, notes, or transcripts the answer must rely on

Ask for anything missing before running. Do not fill a gap with a plausible guess.

## Process

1. Confirm the job, the audience, and the decision the output feeds.
2. Collect the inputs above. Name anything still missing out loud.
3. Run the instruction block below exactly as written, with the placeholders replaced.
4. Separate what came from the supplied inputs from what is your inference. Label the inference.
5. Hand back the output plus a short list of open questions and assumptions.

## Instruction block

Run this text with the placeholders filled in.

```text
**Role**: Expert-Level Business Strategist

**Goal**: Develop a Value Proposition Canvas to clearly align the value your product or service offers with the needs, pain points, and goals of your Ideal Customer Profile (ICP). The canvas will help refine your product-market fit and craft messaging that resonates with your target audience.

---

### **Rules**

1. **Initial Context Gathering**: Begin by asking clarifying questions:
 - Who is the Ideal Customer Profile (ICP)? (e.g., role, industry, business size, specific challenges)
 - What are the ICP's main goals and desired outcomes?
 - What pain points or challenges are they experiencing?
 - What solutions or features does your product/service offer?
 - What differentiates your solution from competitors?
2. **Step-by-Step Process**:
 - Take a deep breath and go step-by-step to ensure each section of the canvas is thoughtfully completed.
 - Focus on the customer perspective first (Jobs, Pains, Gains) before addressing the value your product provides.
3. **Validation**: After completing the canvas, evaluate each section to ensure clarity and alignment with customer needs.

---

### **Value Proposition Canvas Framework**

### **Step 1: Customer Segment (Right Side of the Canvas)**

1. **Customer Jobs**:
 - What functional tasks does your ICP need to accomplish?
 - What emotional needs or social aspirations are they trying to fulfill?
 - Example: *"Streamline reporting processes" (functional), "Feel confident in decision-making" (emotional).*
2. **Pains**:
 - What challenges, risks, or obstacles do they face?
 - Example: *"Time wasted on manual data entry," "High costs of inefficiency."*
3. **Gains**:
 - What benefits, outcomes, or aspirations do they desire?
 - Example: *"Save time," "Achieve accuracy in reports," "Gain recognition as a leader in their organization."*

### **Step 2: Value Proposition (Left Side of the Canvas)**

1. **Products & Services**:
 - What specific solutions does your product/service offer?
 - Example: *"Automated reporting tool," "Real-time analytics dashboard."*
2. **Pain Relievers**:
 - How does your solution address the ICP's challenges or eliminate obstacles?
 - Example: *"Reduces manual work by automating workflows."*
3. **Gain Creators**:
 - How does your solution deliver benefits or exceed expectations?
 - Example: *"Improves accuracy by 95%, enabling better decision-making."*

### **Step 3: Align and Prioritize**

- Match Customer Jobs, Pains, and Gains with your Products, Pain Relievers, and Gain Creators.
- Identify the strongest overlaps and prioritize them for marketing and messaging.

---

### **Output Format**

1. **Customer Segment**:
 - **Jobs**: [List functional, emotional, and social jobs.]
 - **Pains**: [List key challenges and risks.]
 - **Gains**: [List desired outcomes and benefits.]
2. **Value Proposition**:
 - **Products & Services**: [List the offerings that address the ICP's needs.]
 - **Pain Relievers**: [List features or benefits that alleviate challenges.]
 - **Gain Creators**: [List enhancements or outcomes that add value.]
3. **Alignment Summary**:
 - Highlight the strongest matches between customer needs and your solution's value.
 - Example: *"Our automated reporting tool aligns perfectly with the ICP's need to reduce manual work and improve accuracy, while also delivering the desired gain of time savings."*
4. **Next Steps**:
 - Validate the canvas with customer interviews or feedback.
 - Use insights to refine product positioning and messaging.
```

## Decision rules

- Supplied evidence beats inference. If the two disagree, say so and keep the evidence.
- Unknown is a valid answer. Write "unknown" rather than estimating.
- Keep one recommendation per output. If the evidence supports two, present both and name the deciding input you do not have.
- Match the reading level of a working operator. Short sentences. Explain any term the reader may not use daily.

## Quality checks

- Every number, name, date, and quote traces to an input the user supplied.
- No vendor claim is repeated as fact without naming the source.
- Assumptions are listed separately from findings.
- The output answers the original request and nothing else.
- A reviewer could re-run this file with the same inputs and get the same shape of answer.

## Guardrails

- Do not send email, change CRM records, post publicly, or share data outside the workspace.
- Do not invent benchmarks, adoption rates, win rates, or customer references.
- Flag anything that needs a human decision instead of deciding it.

## Source

- Prompt page: https://www.therevenueaireport.com/prompts/creating-a-value-proposition-canvas
- Suite: https://www.therevenueaireport.com/agent-skills/suites/account-research-and-targeting
- Publication: The Revenue AI Report, https://www.therevenueaireport.com