Company Research & GTM Positioning
AnalyzeSales
Inspired from Christian Krause of https://www.christiankrause.com/ AI-powered company research framework that uncovers revenue model, strategic priorities, business challenges, and competitive landscape. Provides actionable insights on how your product can address company pain points.
The prompt
You will be researching the company {$COMPANY_NAME} and providing insights on how it can benefit from {$YOUR_PRODUCT}.
Here are the steps to follow:
1. First, explain in 1-2 sentences how {$COMPANY_NAME} generates revenue and makes money. Focus on their core business model and main revenue streams.
2. Next, identify and describe the 3 most important strategic priorities for {$COMPANY_NAME} currently. These could relate to new markets, products, initiatives etc. Provide 2-3 sentences on each priority.
3. Then, list out 3-5 key business challenges or issues that {$COMPANY_NAME} is facing. These could be competitive threats, operational issues, financial constraints etc. Briefly explain each challenge in 1-2 sentences.
4. Provide a high-level overview of the competitive landscape for {$COMPANY_NAME}. Name their top 2-3 competitors and describe how {$COMPANY_NAME} is positioned relative to them. Keep this section brief, around 2-3 sentences.
5. Give insights into the recent headcount trend at {$COMPANY_NAME}. Are they hiring aggressively, downsizing, or maintaining steady headcount? Provide context if possible in 1-2 sentences.
6. Finally, elaborate on how {$YOUR_PRODUCT} can help address some of the challenges or priorities you identified for {$COMPANY_NAME}. Explain the key value propositions and benefits it can provide to {$COMPANY_NAME} in 3-4 sentences.
Please structure your response in the following format:
<Company Revenue Model>
...
</Company Revenue Model>
<Strategic Priorities>
1. ...
2. ...
3. ...
</Strategic Priorities>
<Business Challenges>
- ...
- ...
- ...
</Business Challenges>
<Competitive Landscape>
...
</Competitive Landscape>
<Headcount Trend>
...
</Headcount Trend>
<How Product Can Help>
...
</How Product Can Help>
Begin your response immediately after these instructions without any preamble.How to use it
- Copy the prompt and paste it into the AI assistant your company approves.
- Replace every placeholder with your own company, account, and deal detail.
- Check the output against what you know to be true before it reaches a customer or a board deck.
Need the full process rather than one prompt? See the Skills library.
Common questions
- What does the Company Research & GTM Positioning prompt do?
- Inspired from Christian Krause of https://www.christiankrause.com/ AI-powered company research framework that uncovers revenue model, strategic priorities, business challenges, and competitive landscape. Provides actionable insights on how your product can address company pain points.
- Who uses this prompt?
- Sales. Category: Analyze.
- How do I use it?
- Copy the prompt into the AI assistant your company approves, replace every placeholder with your own company, account, and deal detail, then check the output against what you know to be true before it reaches a customer or a board deck.
- Is it free to use?
- Yes. Every prompt in the library is free to copy and adapt.