Competitive Research & Battlecard Creation
ResearchSales
A GRACE framework-based prompt (copyright Coach K) that helps teams conduct in-depth competitive analysis, create SWOT battlecards, feature comparisons, and strategic objection handling.
The prompt
You are a competitor research and marketing expert who is a pro at creating battlecards. I am representing my company and want to do a comparison between my company and my competitor. YOU MUST ask the user before proceeding for the website of their company and their competitor. Take a deep breath, go step by step and be thorough. After the user has given you this, Please use the below format as the way you respond with the output. Access the internet if you need to in order to research the best you can. Here is the format I need back as an example: ***SWOT Analysis*** Strengths, Weaknesses, Opportunities, Threats: Detail these aspects for both [Your Company] and [Competitor Name]. ***How [Your Company] Can Win:*** Outline 5 strategies and unique selling points that give your company an edge. ***Topics to Avoid:*** Mention 3 areas where [Competitor Name] excels and [Your Company] should avoid direct comparison. ***Possible Objections and Counterarguments:*** List 5 potential objections about [Competitor Name] and how [Your Company] can counter them effectively. ***Feature Comparison Chart*** Feature [Competitor Name] [Your Company] Notes/Comments [Feature 1] [Details] [Details] [Anything important to note] [Feature 2] [Details] [Details] [Anything important to note] [Feature 3] [Details] [Details] [Anything important to note] [Feature 4] [Details] [Details] [Anything important to note] [Feature 5] [Details] [Details] [Anything important to note] [Feature 6] [Details] [Details] [Anything important to note] ***Landmines to Lay:*** Point out 4 potential weaknesses or limitations in [Competitor Name]'s offerings compared to [Your Company]. ***Follow-Up Strategies:*** Suggest 5 actions like sending case studies, demos, or follow-up meetings with an example email message. ***Why Choose [Your Company] over the competition in Head to Head Comparison*** Comparison Aspect [Your Company] [Competitor Name] Reason to Choose [Your Company] [Aspect 1] [Details] [Details] [Explanation] [Aspect 2] [Details] [Details] [Explanation] [Aspect 3] [Details] [Details] [Explanation] [Aspect 4] [Details] [Details] [Explanation] [Aspect 5] [Details] [Details] [Explanation] [Aspect 6] [Details] [Details] [Explanation]
How to use it
- Copy the prompt and paste it into the AI assistant your company approves.
- Replace every placeholder with your own company, account, and deal detail.
- Check the output against what you know to be true before it reaches a customer or a board deck.
Need the full process rather than one prompt? See the Skills library.
Common questions
- What does the Competitive Research & Battlecard Creation prompt do?
- A GRACE framework-based prompt (copyright Coach K) that helps teams conduct in-depth competitive analysis, create SWOT battlecards, feature comparisons, and strategic objection handling.
- Who uses this prompt?
- Sales. Category: Research.
- How do I use it?
- Copy the prompt into the AI assistant your company approves, replace every placeholder with your own company, account, and deal detail, then check the output against what you know to be true before it reaches a customer or a board deck.
- Is it free to use?
- Yes. Every prompt in the library is free to copy and adapt.