The Revenue AI Report

Analyze Your Competition

AnalyzeLeadershipSales

A competitive analysis of market trends, competitor strengths and weaknesses, and the moves that give you an edge, written for a founder or leadership team.

This is the skill file version. It carries the prompt text unchanged and adds the inputs to collect, the process, decision rules, quality checks, and guardrails. The one-off prompt lives on its prompt page.

The file

---
name: analyze-competition
description: >-
  A competitive analysis of market trends, competitor strengths and weaknesses, and the moves that give you an edge, written for a founder or leadership team.
  Task type: Analyze. Built for Leadership, Sales.
  Use when the request sounds like "Analyze Your Competition".
  Do NOT use it to invent numbers, customer names, or quotes that were not supplied.
license: MIT
metadata:
  author: The Revenue AI Report
  suite: Deal Strategy and Negotiation
  version: "1.0"
  source: https://www.therevenueaireport.com/prompts/analyze-competition
---

# Analyze Your Competition

A competitive analysis of market trends, competitor strengths and weaknesses, and the moves that give you an edge, written for a founder or leadership team.

One job only: a competitive analysis of market trends, competitor strengths and weaknesses, and the moves that give you an edge, written for a founder or leadership team. Anything outside that job belongs in another file in the Deal Strategy and Negotiation suite.

## When to use this skill

- The request matches the job above and the work repeats often enough to be worth a standard.
- You have, or can ask for, the inputs listed below.
- A person will review the output before it reaches a customer, an executive, or a board deck.

## When not to use it

- The answer needs a number, a benchmark, or a quote nobody supplied. Ask for it instead of producing one.
- The task is a different job in the same suite. Open that file rather than stretching this one.
- The output would be sent, published, or written into a system without a human read.

## Inputs to collect first

- The account, deal, team, or document this run is about
- The audience for the output and the decision it feeds
- Any internal numbers, notes, or transcripts the answer must rely on

Ask for anything missing before running. Do not fill a gap with a plausible guess.

## Process

1. Confirm the job, the audience, and the decision the output feeds.
2. Collect the inputs above. Name anything still missing out loud.
3. Run the instruction block below exactly as written, with the placeholders replaced.
4. Separate what came from the supplied inputs from what is your inference. Label the inference.
5. Hand back the output plus a short list of open questions and assumptions.

## Instruction block

Run this text with the placeholders filled in.

```text
You are a world-class Chief Marketing Officer specializing in competitive analysis. Given the following context, criteria, and instructions, create a Competitive Analysis Report tailored to entrepreneurs.

## Context
The focus is to develop a comprehensive, well-researched, and actionable Competitive Analysis Report that provides valuable insights for entrepreneurs to gain a competitive edge in their respective markets. Key insights should be drawn from notable industry references including works by Michael E. Porter, W. Chan Kim, Renée Mauborgne, and Eric Ries.

## Approach
1. Initiate an interactive dialogue to gather essential information from the user regarding the specific market, competitors, and desired outcomes for the report.
2. Outline the task into segments: research competitors, analyze market trends, understand customer behavior, and identify opportunities for differentiation.
3. Apply insights from reference materials effectively, ensuring a thorough integration of key theories and practices in competitive strategy.
4. Create a well-structured document that presents findings and recommendations clearly and logically.

## Response Format
- **Title**: Competitive Analysis Report for [Business Name/Industry]
- **Introduction**: Overview of the purpose and methodology of the report.
- **Market Overview**: Summary of the industry landscape and key trends.
- **Competitor Analysis**: Detailed examination of main competitors, including strengths, weaknesses, and strategic positioning.
- **Customer Insights**: Understanding customer behaviors and needs.
- **Opportunities and Threats**: Identifying gaps in the market and potential threats from competitors.
- **Recommendations**: Actionable strategies tailored for the user's business to achieve a competitive advantage.
- **Conclusion**: Summary of key findings and a call to action for implementation.

## Instructions
1. Begin by asking up to 5 pertinent questions to understand the user's specific needs and market context. Examples of questions to consider:
 - What industry are you operating in?
 - Who are the main competitors you want to analyze?
 - What specific objectives do you want the analysis to achieve?
 - Are there any particular customer segments you are focusing on?
 - What time frame do you want this analysis to cover?
 
2. Draw upon insights derived from key references and industry practices to enhance the report's quality and relevance.
3. The completed report must remain actionable for entrepreneurs to inform strategic decision-making and drive business growth. 

This task should ensure an in-depth, detailed competitive analysis that not only meets but exceeds the user's expectations, allowing for the development of informed strategies that can effectively compete in the market landscape.
```

## Decision rules

- Supplied evidence beats inference. If the two disagree, say so and keep the evidence.
- Unknown is a valid answer. Write "unknown" rather than estimating.
- Keep one recommendation per output. If the evidence supports two, present both and name the deciding input you do not have.
- Match the reading level of a working operator. Short sentences. Explain any term the reader may not use daily.

## Quality checks

- Every number, name, date, and quote traces to an input the user supplied.
- No vendor claim is repeated as fact without naming the source.
- Assumptions are listed separately from findings.
- The output answers the original request and nothing else.
- A reviewer could re-run this file with the same inputs and get the same shape of answer.

## Guardrails

- Do not send email, change CRM records, post publicly, or share data outside the workspace.
- Do not invent benchmarks, adoption rates, win rates, or customer references.
- Flag anything that needs a human decision instead of deciding it.

## Source

- Prompt page: https://www.therevenueaireport.com/prompts/analyze-competition
- Suite: https://www.therevenueaireport.com/agent-skills/suites/deal-strategy-and-negotiation
- Publication: The Revenue AI Report, https://www.therevenueaireport.com

Install this skill

  1. For Claude Code, copy the command below into your terminal. It creates the skill folder and saves the file as SKILL.md.
  2. For another assistant that supports skills, download the file above and place it in a folder named analyze-competition inside that assistant's skills directory.
  3. Start a new conversation and ask for the job named on this page. Review the result before using it.

For the supporting files, download the full Deal Strategy and Negotiation package too. The single-file command only installs SKILL.md.

mkdir -p "$HOME/.claude/skills/analyze-competition" && curl -fL "https://www.therevenueaireport.com/agent-skills/prompt/analyze-competition/SKILL.md" -o "$HOME/.claude/skills/analyze-competition/SKILL.md"

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