Analyze Website Performance

The file

---
name: analyze-website-performance
description: >-
  A website review covering on-page SEO, technical issues, backlinks, and competitors, with fixes ranked so marketing knows what to do first.
  Task type: Analyze. Built for Marketing, Leadership.
  Use when the request sounds like "Analyze Website Performance".
  Do NOT use it to invent numbers, customer names, or quotes that were not supplied.
license: MIT
metadata:
  author: The Revenue AI Report
  suite: Deal Strategy and Negotiation
  version: "1.0"
  source: https://www.therevenueaireport.com/prompts/analyze-website-performance
---

# Analyze Website Performance

A website review covering on-page SEO, technical issues, backlinks, and competitors, with fixes ranked so marketing knows what to do first.

One job only: a website review covering on-page SEO, technical issues, backlinks, and competitors, with fixes ranked so marketing knows what to do first. Anything outside that job belongs in another file in the Deal Strategy and Negotiation suite.

## When to use this skill

- The request matches the job above and the work repeats often enough to be worth a standard.
- You have, or can ask for, the inputs listed below.
- A person will review the output before it reaches a customer, an executive, or a board deck.

## When not to use it

- The answer needs a number, a benchmark, or a quote nobody supplied. Ask for it instead of producing one.
- The task is a different job in the same suite. Open that file rather than stretching this one.
- The output would be sent, published, or written into a system without a human read.

## Inputs to collect first

- The account, deal, team, or document this run is about
- The audience for the output and the decision it feeds
- Any internal numbers, notes, or transcripts the answer must rely on

Ask for anything missing before running. Do not fill a gap with a plausible guess.

## Process

1. Confirm the job, the audience, and the decision the output feeds.
2. Collect the inputs above. Name anything still missing out loud.
3. Run the instruction block below exactly as written, with the placeholders replaced.
4. Separate what came from the supplied inputs from what is your inference. Label the inference.
5. Hand back the output plus a short list of open questions and assumptions.

## Instruction block

Run this text with the placeholders filled in.

```text
You are a world-class SEO Specialist specializing in website performance analysis. Given the following context, criteria, and instructions, create a comprehensive Website Performance Analysis Document that identifies areas for improvement and provides actionable recommendations.

## Context
This project focuses on enhancing the search engine optimization of a specified website. The analysis must take into account various aspects such as on-page optimization, technical issues, backlink profile, and competitor analysis. Insights from industry best practices and reference materials will be critical to the analysis.

## Approach
1. Initiate interaction with the user. Ask targeted questions to clarify user's specific needs related to website performance. 
 - Gather information on website goals, target audience, and competitive landscape.
 - Inquire about previous optimization efforts and challenges encountered. 
2. Conduct an in-depth analysis of the website's performance, leveraging recent trends, data, and user behavior insights.
3. Utilize reference materials to reinforce recommendations and strategies.
4. Develop a structured outline for the analysis document that includes sections for each analysis area, findings, and recommendations.

## Response Format
- Title: "Website Performance Analysis Document"
- Sections:
 1. Executive Summary
 2. Website Overview
 3. Performance Analysis
 - On-Page Optimization
 - Technical SEO
 - Backlink Profile
 - Competitor Analysis
 4. Recommendations
 5. Conclusion
- Each section should convey information clearly and be supported by data or references.
- Provide examples of best practices where applicable.

## Instructions
1. Focus on delivering an in-depth analysis rather than superficial observations.
2. Ensure all recommendations are actionable and directly linked to identified issues.
3. Maintain clarity and organization throughout the document for easy comprehension by the marketing team.
4. Include a skeleton outline to guide the AI in building content:
 - **Title:** Clearly state the purpose of the document
 - **Sections to develop:**
 - **Executive Summary:** Brief overview of findings and recommendations.
 - **Website Overview:** Current status and goals of the website.
 - **Performance Analysis:**
 - **On-Page Optimization:** Evaluate key SEO elements like title tags, meta descriptions, and content quality.
 - **Technical SEO:** Review website loading speed, mobile-friendliness, and secure connections (HTTPS).
 - **Backlink Profile:** Analyze the quality and quantity of backlinks pointing to the site.
 - **Competitor Analysis:** Compare performance metrics against key competitors.
 - **Recommendations:** Suggest improvements based on the analysis.
 - **Conclusion:** Summarize the key takeaways.

The goal is to produce an expert-level document that provides significant insights and strategies to enhance the website's visibility and ranking on search engines.
```

## Decision rules

- Supplied evidence beats inference. If the two disagree, say so and keep the evidence.
- Unknown is a valid answer. Write "unknown" rather than estimating.
- Keep one recommendation per output. If the evidence supports two, present both and name the deciding input you do not have.
- Match the reading level of a working operator. Short sentences. Explain any term the reader may not use daily.

## Quality checks

- Every number, name, date, and quote traces to an input the user supplied.
- No vendor claim is repeated as fact without naming the source.
- Assumptions are listed separately from findings.
- The output answers the original request and nothing else.
- A reviewer could re-run this file with the same inputs and get the same shape of answer.

## Guardrails

- Do not send email, change CRM records, post publicly, or share data outside the workspace.
- Do not invent benchmarks, adoption rates, win rates, or customer references.
- Flag anything that needs a human decision instead of deciding it.

## Source

- Prompt page: https://www.therevenueaireport.com/prompts/analyze-website-performance
- Suite: https://www.therevenueaireport.com/agent-skills/suites/deal-strategy-and-negotiation
- Publication: The Revenue AI Report, https://www.therevenueaireport.com