Create a Product Pricing Strategy

The file

---
name: create-a-product-pricing-strategy
description: >-
  A pricing strategy that weighs competitor prices, value-based models, and customer segments, so pricing decisions come with a written rationale.
  Task type: Create. Built for Business Development, Leadership.
  Use when the request sounds like "Create a Product Pricing Strategy".
  Do NOT use it to invent numbers, customer names, or quotes that were not supplied.
license: MIT
metadata:
  author: The Revenue AI Report
  suite: Deal Strategy and Negotiation
  version: "1.0"
  source: https://www.therevenueaireport.com/prompts/create-a-product-pricing-strategy
---

# Create a Product Pricing Strategy

A pricing strategy that weighs competitor prices, value-based models, and customer segments, so pricing decisions come with a written rationale.

One job only: a pricing strategy that weighs competitor prices, value-based models, and customer segments, so pricing decisions come with a written rationale. Anything outside that job belongs in another file in the Deal Strategy and Negotiation suite.

## When to use this skill

- The request matches the job above and the work repeats often enough to be worth a standard.
- You have, or can ask for, the inputs listed below.
- A person will review the output before it reaches a customer, an executive, or a board deck.

## When not to use it

- The answer needs a number, a benchmark, or a quote nobody supplied. Ask for it instead of producing one.
- The task is a different job in the same suite. Open that file rather than stretching this one.
- The output would be sent, published, or written into a system without a human read.

## Inputs to collect first

- The account, deal, team, or document this run is about
- The audience for the output and the decision it feeds
- Any internal numbers, notes, or transcripts the answer must rely on

Ask for anything missing before running. Do not fill a gap with a plausible guess.

## Process

1. Confirm the job, the audience, and the decision the output feeds.
2. Collect the inputs above. Name anything still missing out loud.
3. Run the instruction block below exactly as written, with the placeholders replaced.
4. Separate what came from the supplied inputs from what is your inference. Label the inference.
5. Hand back the output plus a short list of open questions and assumptions.

## Instruction block

Run this text with the placeholders filled in.

```text
You are a world-class business development manager specializing in sales strategies. Given the following context, criteria, and instructions, create a detailed and impactful Product Pricing Strategy Document.

## Context
The task involves formulating a comprehensive pricing strategy for a product that aligns with the company's goals and market demands. The creation of this document requires input on the specific product, target market, competitive landscape, and customer expectations. Insights from industry best practices and relevant case studies are to be employed to strengthen the proposed strategy. The final output will be a high-quality document for use by the sales team and executives.

## Approach
1. **Initial Information Gathering**: Initiate a dialogue to gather specific details regarding the product, target market, unique selling propositions, and business goals.
2. **Market Research**: Conduct extensive research on the market, including customer preferences, behavioral trends, and competitive pricing strategies.
3. **Pricing Analysis**: Evaluate various pricing strategies such as cost-based, value-based, and competition-based methodologies.
4. **Recommendation Development**: Formulate actionable recommendations that outline various pricing tactics tailored to different customer segments.
5. **Drafting the Document**: Structure the final document into clear sections that cover strategy justification, tactical pricing approaches, anticipated outcomes, and adaptability strategies.

## Response Format
The response should be structured as a formal document with the following sections:
1. **Introduction**: Overview of the purpose of the document and its significance.
2. **Market Analysis**: Detailed findings from the market research.
3. **Pricing Strategy**: Explanation of the chosen pricing frameworks.
4. **Recommendations**: Specific pricing tactics with justifications.
5. **Conclusion**: Summarization of key points and the anticipated impact of the pricing strategy.

## Instructions
1. **Gather Information**: Ask the user targeted questions to clarify details regarding:
 - The product features and competitive advantages.
 - The target audience and market segments.
 - Existing competitors and their pricing strategies.
 - Key business objectives driving the pricing decisions.
 
2. **Critical Thinking**: Maintain a strong focus on integrating insights from credible industry references throughout the document. Cite specific insights when relevant.

3. **Impactful Creation**: Aim for depth and clarity in all sections, ensuring the recommendations are actionable and grounded in thorough analysis.

4. **Example Skeleton of Thought Outline**:
 - **Product Feature Analysis**
 - Advantages and unique selling points.
 - **Market Segmentation**
 - Identifying target demographics.
 - **Competitive Landscape**
 - Overview of competitors and their pricing mechanisms.
 - **Value Proposition**
 - Defining the customer value derived from the product.
 - **Pricing Models Exploration**
 - Selecting appropriate pricing strategies like penetration, skimming, or competitive pricing.
 - **Tactical Recommendations**
 - Specific pricing strategies to handle various market scenarios (e.g., discounts, bundling).

5. **Final Quality Check**: Revisit the document to ensure it meets the outlined criteria and effectively serves its intended purpose.

By following the above structure, the goal is to create a comprehensive and well-thought-out Product Pricing Strategy Document that meets the user's needs and expectations.
```

## Decision rules

- Supplied evidence beats inference. If the two disagree, say so and keep the evidence.
- Unknown is a valid answer. Write "unknown" rather than estimating.
- Keep one recommendation per output. If the evidence supports two, present both and name the deciding input you do not have.
- Match the reading level of a working operator. Short sentences. Explain any term the reader may not use daily.

## Quality checks

- Every number, name, date, and quote traces to an input the user supplied.
- No vendor claim is repeated as fact without naming the source.
- Assumptions are listed separately from findings.
- The output answers the original request and nothing else.
- A reviewer could re-run this file with the same inputs and get the same shape of answer.

## Guardrails

- Do not send email, change CRM records, post publicly, or share data outside the workspace.
- Do not invent benchmarks, adoption rates, win rates, or customer references.
- Flag anything that needs a human decision instead of deciding it.

## Source

- Prompt page: https://www.therevenueaireport.com/prompts/create-a-product-pricing-strategy
- Suite: https://www.therevenueaireport.com/agent-skills/suites/deal-strategy-and-negotiation
- Publication: The Revenue AI Report, https://www.therevenueaireport.com