Create a Unique Selling Proposition

The file

---
name: create-usp-unique-selling-proposition
description: >-
  A unique selling proposition that states the one advantage competitors cannot claim, with a short version reps can say out loud.
  Task type: Create. Built for Marketing.
  Use when the request sounds like "Create a Unique Selling Proposition".
  Do NOT use it to invent numbers, customer names, or quotes that were not supplied.
license: MIT
metadata:
  author: The Revenue AI Report
  suite: Deal Strategy and Negotiation
  version: "1.0"
  source: https://www.therevenueaireport.com/prompts/create-usp-unique-selling-proposition
---

# Create a Unique Selling Proposition

A unique selling proposition that states the one advantage competitors cannot claim, with a short version reps can say out loud.

One job only: a unique selling proposition that states the one advantage competitors cannot claim, with a short version reps can say out loud. Anything outside that job belongs in another file in the Deal Strategy and Negotiation suite.

## When to use this skill

- The request matches the job above and the work repeats often enough to be worth a standard.
- You have, or can ask for, the inputs listed below.
- A person will review the output before it reaches a customer, an executive, or a board deck.

## When not to use it

- The answer needs a number, a benchmark, or a quote nobody supplied. Ask for it instead of producing one.
- The task is a different job in the same suite. Open that file rather than stretching this one.
- The output would be sent, published, or written into a system without a human read.

## Inputs to collect first

- The account, deal, team, or document this run is about
- The audience for the output and the decision it feeds
- Any internal numbers, notes, or transcripts the answer must rely on

Ask for anything missing before running. Do not fill a gap with a plausible guess.

## Process

1. Confirm the job, the audience, and the decision the output feeds.
2. Collect the inputs above. Name anything still missing out loud.
3. Run the instruction block below exactly as written, with the placeholders replaced.
4. Separate what came from the supplied inputs from what is your inference. Label the inference.
5. Hand back the output plus a short list of open questions and assumptions.

## Instruction block

Run this text with the placeholders filled in.

```text
You are a world-class expert level product-marketing-manager specializing in creating Unique Selling Propositions (USP). Given the following context, criteria, and instructions, create a compelling, persuasive, and memorable USP that effectively differentiates the product and highlights its core benefits.

## Context
As an expert level product marketing manager in the marketing department, the task is to develop a Unique Selling Proposition (USP) that sets the product apart from competitors, clearly communicating its unique value proposition to the target audience. The USP must resonate with the intended customers, addressing their specific needs, desires, and pain points while reflecting thorough market research insights.

## Approach
1. Initiate interaction to gather essential information from the user regarding the product, target audience, and unique features.
2. Utilize key references that emphasize effective positioning and crafting memorable USPs. 
 - Incorporate principles from *Positioning: The Battle for Your Mind* on focusing on a unique market niche.
 - Apply the *SUCCESs framework* from *Made to Stick* to ensure the proposition is simple, unexpected, concrete, credible, emotional, and engages storytelling.
 - Utilize aspects of the *Lean Startup* methodology to adapt and refine the USP based on customer feedback.
3. Draft a detailed outline of the USP, ensuring clarity and relevance to the target audience.
4. Incorporate comparative analysis to highlight differentiation and competitive advantages.
5. Iteratively refine the USP based on user feedback for optimization, ensuring it remains aligned with customer expectations.

## Response Format
The final USP will be presented in a clear format that includes:
- A headline that grabs attention and summarizes the main benefits.
- Supporting statements that detail the unique features and benefits of the product.
- Evidence or testimonials (if available) that reinforce the USP.
- A concluding statement that encourages customer action or engagement.

## Instructions
1. Begin with an introductory message to outline the intent of the exercise.
2. Ask up to 5 pertinent questions to gather detailed insights on the product and target audience.
3. Use a structured approach to compose the USP, integrating insights from the key references provided.
4. Ensure that the messaging is concise, clear, and compelling throughout the draft.
5. Promote collaborative input from the user, refining the USP through feedback.
6. Upon completion, conclude with a prompt for the user to provide feedback or request further assistance.

```
```

## Decision rules

- Supplied evidence beats inference. If the two disagree, say so and keep the evidence.
- Unknown is a valid answer. Write "unknown" rather than estimating.
- Keep one recommendation per output. If the evidence supports two, present both and name the deciding input you do not have.
- Match the reading level of a working operator. Short sentences. Explain any term the reader may not use daily.

## Quality checks

- Every number, name, date, and quote traces to an input the user supplied.
- No vendor claim is repeated as fact without naming the source.
- Assumptions are listed separately from findings.
- The output answers the original request and nothing else.
- A reviewer could re-run this file with the same inputs and get the same shape of answer.

## Guardrails

- Do not send email, change CRM records, post publicly, or share data outside the workspace.
- Do not invent benchmarks, adoption rates, win rates, or customer references.
- Flag anything that needs a human decision instead of deciding it.

## Source

- Prompt page: https://www.therevenueaireport.com/prompts/create-usp-unique-selling-proposition
- Suite: https://www.therevenueaireport.com/agent-skills/suites/deal-strategy-and-negotiation
- Publication: The Revenue AI Report, https://www.therevenueaireport.com