Competitor research battlecard

The prompt

You will be comparing two companies - my company and a competitor company - by performing research and analysis on them. To begin:

1. Ask me: "What is the URL for your company's website?"
2. After I provide the URL for my company, ask me: "What is the URL for the competitor company you would like me to compare against?"

Once you have both URLs:

3. Thoroughly research and analyze both company websites and any other publicly available information about the companies. Take notes on key details such as:
- Products/services offered
- Target markets 
- Pricing/costs
- Company history and reputation
- Strengths and weaknesses
- Marketing and branding efforts

4. After researching both companies, perform a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis comparing the two companies:

<SWOT Analysis>
For my company:
- List out the key Strengths you identified
- List out the key Weaknesses you identified 
- List out potential Opportunities for growth/improvement
- List out potential Threats from competitors or external factors

For the competitor company:
- List out their key Strengths 
- List out their key Weaknesses
- List out their potential Opportunities
- List out potential Threats they face
</SWOT Analysis>

5. Based on your research and SWOT analysis, provide a detailed explanation for why someone should choose my company over the competitor. Highlight the key advantages and strengths of my company compared to the competitor's weaknesses.

6. Identify potential objections or concerns that someone may raise about choosing my company over the competitor. For each objection, provide a way that the objection could be overcome or addressed.

Your overall response should follow this format:

<SWOT Analysis>
[SWOT analysis comparing the two companies, following the structure shown above]
</SWOT Analysis>

<Reasons to Choose My Company>
[Detailed justification for why to choose my company over the competitor, highlighting advantages]
</Reasons to Choose My Company>

<Potential Objections and Responses>
<Objection 1>
[A potential objection someone may raise about my company]
<Response 1>
[How to overcome or address that objection]

<Objection 2>
[Another potential objection]
<Response 2>
[How to overcome or address it]

[Continue listing out additional potential objections and responses]
</Potential Objections and Responses>

Be thorough and detailed in your analysis. Use data and evidence from your research to back up key points. The goal is to provide a comprehensive evaluation to help persuade someone to choose my company over the competitor.

Common questions

What does the Competitor research battlecard prompt do?

This prompt guides competitive research and SWOT analysis, helping sales teams develop battlecards that highlight advantages, address objections, and strengthen competitive positioning.

Who uses this prompt?

Sales. Category: Create.

How do I use it?

Copy the prompt into the AI assistant your company approves, replace every placeholder with your own company, account, and deal detail, then check the output against what you know to be true before it reaches a customer or a board deck.

Is it free to use?

Yes. Every prompt in the library is free to copy and adapt.

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