Competitor Research Battlecard

The file

---
name: competitor-research-battlecard
description: >-
  A battlecard built from your website and a competitor's: SWOT for both, where you win, objections to expect, and answers reps can use on calls.
  Task type: Create. Built for Sales.
  Use when the request sounds like "Competitor Research Battlecard".
  Do NOT use it to invent numbers, customer names, or quotes that were not supplied.
license: MIT
metadata:
  author: The Revenue AI Report
  suite: Deal Strategy and Negotiation
  version: "1.0"
  source: https://www.therevenueaireport.com/prompts/competitor-research-battlecard
---

# Competitor Research Battlecard

A battlecard built from your website and a competitor's: SWOT for both, where you win, objections to expect, and answers reps can use on calls.

One job only: a battlecard built from your website and a competitor's: SWOT for both, where you win, objections to expect, and answers reps can use on calls. Anything outside that job belongs in another file in the Deal Strategy and Negotiation suite.

## When to use this skill

- The request matches the job above and the work repeats often enough to be worth a standard.
- You have, or can ask for, the inputs listed below.
- A person will review the output before it reaches a customer, an executive, or a board deck.

## When not to use it

- The answer needs a number, a benchmark, or a quote nobody supplied. Ask for it instead of producing one.
- The task is a different job in the same suite. Open that file rather than stretching this one.
- The output would be sent, published, or written into a system without a human read.

## Inputs to collect first

- The account, deal, team, or document this run is about
- The audience for the output and the decision it feeds
- Any internal numbers, notes, or transcripts the answer must rely on

Ask for anything missing before running. Do not fill a gap with a plausible guess.

## Process

1. Confirm the job, the audience, and the decision the output feeds.
2. Collect the inputs above. Name anything still missing out loud.
3. Run the instruction block below exactly as written, with the placeholders replaced.
4. Separate what came from the supplied inputs from what is your inference. Label the inference.
5. Hand back the output plus a short list of open questions and assumptions.

## Instruction block

Run this text with the placeholders filled in.

```text
You will be comparing two companies - my company and a competitor company - by performing research and analysis on them. To begin:

1. Ask me: "What is the URL for your company's website?"
2. After I provide the URL for my company, ask me: "What is the URL for the competitor company you would like me to compare against?"

Once you have both URLs:

3. Thoroughly research and analyze both company websites and any other publicly available information about the companies. Take notes on key details such as:
- Products/services offered
- Target markets 
- Pricing/costs
- Company history and reputation
- Strengths and weaknesses
- Marketing and branding efforts

4. After researching both companies, perform a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis comparing the two companies:

<SWOT Analysis>
For my company:
- List out the key Strengths you identified
- List out the key Weaknesses you identified 
- List out potential Opportunities for growth/improvement
- List out potential Threats from competitors or external factors

For the competitor company:
- List out their key Strengths 
- List out their key Weaknesses
- List out their potential Opportunities
- List out potential Threats they face
</SWOT Analysis>

5. Based on your research and SWOT analysis, provide a detailed explanation for why someone should choose my company over the competitor. Highlight the key advantages and strengths of my company compared to the competitor's weaknesses.

6. Identify potential objections or concerns that someone may raise about choosing my company over the competitor. For each objection, provide a way that the objection could be overcome or addressed.

Your overall response should follow this format:

<SWOT Analysis>
[SWOT analysis comparing the two companies, following the structure shown above]
</SWOT Analysis>

<Reasons to Choose My Company>
[Detailed justification for why to choose my company over the competitor, highlighting advantages]
</Reasons to Choose My Company>

<Potential Objections and Responses>
<Objection 1>
[A potential objection someone may raise about my company]
<Response 1>
[How to overcome or address that objection]

<Objection 2>
[Another potential objection]
<Response 2>
[How to overcome or address it]

[Continue listing out additional potential objections and responses]
</Potential Objections and Responses>

Be thorough and detailed in your analysis. Use data and evidence from your research to back up key points. The goal is to provide a comprehensive evaluation to help persuade someone to choose my company over the competitor.
```

## Decision rules

- Supplied evidence beats inference. If the two disagree, say so and keep the evidence.
- Unknown is a valid answer. Write "unknown" rather than estimating.
- Keep one recommendation per output. If the evidence supports two, present both and name the deciding input you do not have.
- Match the reading level of a working operator. Short sentences. Explain any term the reader may not use daily.

## Quality checks

- Every number, name, date, and quote traces to an input the user supplied.
- No vendor claim is repeated as fact without naming the source.
- Assumptions are listed separately from findings.
- The output answers the original request and nothing else.
- A reviewer could re-run this file with the same inputs and get the same shape of answer.

## Guardrails

- Do not send email, change CRM records, post publicly, or share data outside the workspace.
- Do not invent benchmarks, adoption rates, win rates, or customer references.
- Flag anything that needs a human decision instead of deciding it.

## Source

- Prompt page: https://www.therevenueaireport.com/prompts/competitor-research-battlecard
- Suite: https://www.therevenueaireport.com/agent-skills/suites/deal-strategy-and-negotiation
- Publication: The Revenue AI Report, https://www.therevenueaireport.com